← Back to GOOS filing summaryThis is the extracted source text from the SEC filing. Formatting may differ from the original document.
A. History
In December 2013, we partnered with Bain Capital through a sale of a 70% equity interest in our business. In connection with such sale, Canada Goose Holdings Inc. was incorporated under the Business Corporations Act (British Columbia) (the “BCBCA”) on November 21, 2013. The initial public offering of our subordinate voting shares in the United States and Canada was completed on March 21, 2017.
In November 2018, we acquired the business of Baffin Inc. (“Baffin”), a Canadian designer and manufacturer of performance outdoor and industrial footwear. Field-tested and trusted in extreme cold weather conditions, Baffin products are predominantly sold through distributors and retailers in Canada and the United States. As a wholly-owned subsidiary, Baffin is managed and operated on a stand-alone basis, with distinct products, sales channels, and customers.
In April 2022, we entered into an agreement to form a joint venture with Sazaby League, Ltd. pursuant to which we acquired 50% of the issued and outstanding voting shares of the legal entity comprising the joint venture, Canada Goose Japan, K.K. (“CG Japan”). CG Japan markets, distributes, and sells Canada Goose products in Japan. It also operates a number of directly operated stores across Japan, a national digital commerce website, as well as wholesale points of distribution across the country.
On November 1, 2023, a newly incorporated subsidiary of the Company, Paola Confectii Manufacturing Limited (“Paola Confectii”), acquired the business of Paola Confectii SRL, a luxury knitwear manufacturer. This acquisition is expected to enhance product margins and supply control, while deepening in-house product expertise and capability.
Our principal office is located at Floor 22, 100 Queens Quay East, Toronto, Canada, M5E 1V3 and our telephone number is (416) 780-9850. Our registered office is located at Suite 1700, Park Place, 666 Burrard Street, Vancouver, British Columbia, Canada, V6C 2X8. Our website address is www.canadagoose.com. Information contained on, or accessible through, our website is not a part of this Annual Report and the inclusion of our website address in this Annual Report is an inactive textual reference. The U.S. Securities and Exchange Commission (the “SEC”) maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information regarding registrants that make electronic filings with the SEC using its EDGAR system. Corporation Service Company, located at 251 Little Falls Drive, Wilmington, Delaware, is the company’s agent for service of process in the United States.
B. Business Overview
Founded in 1957 in Toronto, Canada, Canada Goose is a global brand shaped by our Canadian heritage and craftsmanship. We design, manufacture, market, and distribute lifestyle products, which include outerwear, apparel, footwear and accessories.
We believe the following differentiators are primary drivers of Canada Goose’s historical success and are the foundation on which to build for the future.
Our deep heritage and brand authenticity. Leveraging decades of experience, field testing, and obsessive attention to detail, we apply exceptional craftsmanship to develop high-quality luxury and lifestyle products designed to protect from weather elements, offer stylish comfort, and provide an overall sense of well-being.
Relentless innovation and product evolution. Our expertise in matching our technical fabrics with the optimal blends of down enables us to create warmer, lighter, more durable, and more versatile products across seasons and applications. Our commitment to superior quality and
-38-
lasting performance now also extends into our emerging product categories, including apparel, rain and wind outerwear, footwear, and accessories.
Strong Canadian manufacturing capabilities. We are committed to investing in producing the vast majority of our down-filled products in Canada, the country from which we draw our inspiration. Our Canadian production facilities and craftspeople allow us to deliver high-quality, functional products, which we believe has set us apart on the international stage and in the minds of our customers. As we expand our product categories, we intend to manufacture our products in the regions we believe are best equipped to meet our high standards of quality and craftsmanship. In fiscal 2026, most of our goods were manufactured in Canada, including nearly all of our down-filled outerwear.
Vertically integrated supply chain. We directly control the design, innovation, engineering, and testing of our products, which we believe enables greater operating efficiencies and delivery of high-quality products. We manage our production through a combination of in-house manufacturing facilities and long-standing relationships with third-party sub-contractors. Our flexible supply chain gives us distinct competitive advantages, including the ability to scale our operations, adapt to customer demand, shorten product development cycles, and achieve higher margins.
Our strategic positioning is underpinned by:
Increasingly controlled distribution through a primarily Direct-to-Consumer sales channel. Our products are sold directly to consumers around the world through our brick-and-mortar and online stores, as well as to wholesale distributors. We have progressively shifted sales from our wholesale channel to our DTC sales channel to drive sustainable growth, better control our brand, and manage relationships with our customers.
Our sustainability practices. Canada Goose is committed to contributing to a more sustainable future – one that supports the long-term success of our business, our communities, and the environment. Our commitment is reflected in how we conduct responsible business, including the selection and sourcing of materials, our manufacturing, distribution, and store operations, and how we nurture our talent and impact our communities. See the Sustainability section for more information.
Growth Strategies
Canada Goose is building on its heritage of elevated craftsmanship and functional design to support long‑term growth. Our strategy is focused on preserving our leadership position in protection against the natural elements while leveraging our brand’s distinctive qualities and design expertise to increase relevance and engagement with customers over time.
In fiscal 2026, we executed on the following operating imperatives:
Building Brand Heat Through Focused Marketing Investments
We are elevating the brand and broadening our appeal with our target customer segments through our brand and marketing campaigns, partnerships, and experiences. In fiscal 2026, we increased the level of upper funnel marketing investment, focusing a larger proportion of resources to build brand awareness, evolve brand perception, and build long-term brand momentum, and we invested at a steadier cadence throughout the fiscal year. Further details are available under the Brand and Marketing section.
Expanding Our Product Offering to Enhance Year-Round Relevance
We continue to evolve and expand our offering across styles, use cases, and seasons as we seek to drive repeat purchases, gain share in our existing markets, and expand our geographic appeal. See the Our Products section for more details.
-39-
Driving Business Expansion Through Strategic Channel Development
We are driving business expansion by developing a productive consumer ecosystem, expanding our owned retail footprint, evolving digital execution, and strengthening wholesale partnerships to elevate the brand and extend our reach. In our DTC channel, we expanded our retail presence in key markets, focusing on best-in-class execution, and we deepened the customer experience through personalization both in our stores and online. Our Wholesale channel complements our DTC strategy, and we focused on strengthening relationships with brand-aligned partners and offering greater breadth of our product assortment.
Operating Efficiently With Pace and Accountability
Operational excellence and deploying capital in a focused manner remain top priorities. In fiscal 2026, we prioritized investments in long-term growth drivers, brand, product, and channel execution, alongside tightly managing corporate costs, efficiently deploying capital expenditures, and managing inventory health.
Our Products
Our focus is to build a more balanced, year‑round product assortment that serves customers across seasons and occasions, with a consistent focus on our standards of performance and craftsmanship. This approach underpins how we develop, extend, and manage our product offering and supports the trust customers place in the Canada Goose brand.
Our framework is anchored in the brand’s heritage and credibility in warmth and has extended thoughtfully into new expressions over time. We consistently pursue this approach across our product categories and assortments to ensure that design remains grounded in the brand’s core identity.
Our collections include core styles that define our authority in protection and warmth, complementary offerings that expand our year-round relevance, and a limited number of creative expressions intended to reinforce brand energy and cultural resonance.
Products are marketed primarily under the Company’s brands, including Canada Goose, Snow Goose, and Baffin. We offer customers main collections plus several capsule collections. The collections include a high proportion of continuative products, which are highly distinctive and recognized as iconic products. In fiscal 2026, we increased newness across existing styles and net new styles, while maintaining a high proportion of continuative offerings that anchor the brand.
Our product categories include outerwear, apparel, footwear, and accessories.
Down‑Filled Outerwear
Down‑filled outerwear is a defining element of the Canada Goose offering, grounded in our leadership in protection and warmth and designed for versatile use across a wide range of conditions. The assortment spans lightweight and heavyweight styles and is structured using the Thermal Experience Index to support different climates, activities, and wearing occasions.
Everyday Outerwear
Everyday outerwear includes rainwear and windwear, designed to deliver comfort, versatility, and functional performance in daily environments.
Apparel
Our apparel assortment includes men’s and women’s knitwear, fleece, sweatshirts, sweatpants, and t‑shirts. These products are designed to complement our outerwear offering and support everyday use across a range of climates and activities.
-40-
Footwear and Accessories
Our footwear and accessories offerings include men’s and women’s products such as sneakers, boots, hats, scarves, gloves, bags, and eyewear. These products are designed to complement and extend our outerwear and apparel offering while adhering to our design and quality standards.
Our Sales Channels and Key Markets
The channels through which we engage with and sell to our customers have evolved in parallel with the repositioning of our brand from a pure performance brand to a broader lifestyle brand. Over time, we have moved along the continuum from a wholesale model toward a primarily direct-to-consumer retail model. This evolution enables us to deepen relationships with our customers, capture and analyze first-party sales and engagement data to inform product development and customer experience initiatives, exercise greater control over inventory and distribution, and reinforce the premium positioning of the Canada Goose brand. We also utilize alternative channels, including archive stores, friends and family events, and employee sales as part of a disciplined approach to managing product lifecycle and inventory levels. Archive is reported within the DTC segment while friends and family and employee sales are reported under the Other segment.
The proportion of sales through our DTC and Wholesale channels varies by region.
The table below represents approximate values for each region and segment.
Percentage of DTC, Wholesale, and Other Revenue by Region
Region Fiscal 2026 Fiscal 2025 Fiscal 2024
North America 76% DTC, 15% Wholesale, 9% Other 75% DTC, 15% Wholesale, 10% Other 70% DTC, 20% Wholesale, 10% Other
EMEA1 55% DTC, 40% Wholesale, 5% Other 50% DTC, 42% Wholesale, 8% Other 45% DTC, 50% Wholesale, 5% Other
Asia Pacific 84% DTC, 15% Wholesale, 1% Other 84% DTC, 14% Wholesale, 2% Other 85% DTC, 14% Wholesale, 1% Other
1EMEA comprises Europe, the Middle East, Africa, and Latin America.
DTC Channel
We operate an omnichannel model designed to provide a consistent and integrated customer experience across our direct channels, including physical stores and e-Commerce. Our omnichannel capabilities include buy-online-return-in-store and endless aisle, which allow customers to access our broader assortment and transact smoothly across channels.
We continue to invest in and evolve our retail and digital capabilities to enhance the customer experience, strengthen direct engagement, and support long-term customer relationships.
Retail Stores
Our retail stores are designed to provide an immersive brand experience and enable customers to engage directly with our products.
We believe our Canadian Warmth experience differentiates our in-store engagement through a personalized and educational approach to customer interactions. Our brand ambassadors provide product knowledge and brand storytelling tailored to individual customer needs, with the objective of driving brand desire, supporting informed purchases and driving sales performance.
-41-
Our store network has grown from one retail store in Canada in 2016 to 88 stores spanning 16 markets at the end of fiscal 2026. We have grown our retail footprint in a disciplined and selective manner, prioritizing premier locations aligned with our brand positioning.
We operate the following types of retail stores:
Permanent stores represent the vast majority of our store network and are located either in premier shopping malls or as standalone stores. The end-to-end store experience including store design, merchandising, and customer service is owned and operated by us. Permanent stores are defined as directly operated retail locations with an executed lease term greater than 12 months, or locations operating under a lease intended to be ongoing or permanent in nature.
We have three types of permanent stores.
•Flagship Stores. Flagship stores are our lead locations and typically are our largest stores by size. They represent the most comprehensive expression of the brand, featuring expanded product assortments and distinctive design elements.
•Branded Stores. Branded stores are generally smaller than our flagship locations and include curated assortments tailored to store size, location, and local customer preferences. The majority of our global retail network consists of branded stores.
•Concession Stores. Concession stores are located within department stores and have the smallest footprint among our retail store formats.
We also operate temporary stores. These stores typically have executed lease terms of 12 months or less, including pop‑up, seasonal, or interim locations. These locations allow us to test new markets prior to committing to a permanent store and to serve our customers during peak demand periods in both new and existing markets. Product assortments in these stores are tailored based on the store size, local relevance, and anticipated demand.
-42-
As at March 29, 2026, our DTC segment by geography included the following permanent retail stores:
March 29, 2026Number of stores March 29, 2026 Square feet3 March 30, 2025Number of stores March 30, 2025 Square feet3
Canada 10 10
United States 19 16
North America 29 73,424 26 72,145
Greater China1 32 28
Asia Pacific, ex Greater China 13 10
Asia Pacific 45 98,112 38 87,733
EMEA2 14 36,169 10 28,790
Total 88 207,705 74 188,668
1Greater China comprises Mainland China, Hong Kong, Macau, and Taiwan.
2EMEA comprises Europe, the Middle East, Africa, and Latin America.
3Approximate net selling square footage at the end of the fiscal year.
We converted five temporary stores and opened nine net new permanent stores in fiscal 2026. We ended the fiscal year with 88 permanent retail stores in 16 markets globally and 93 total stores, including temporary and pop-up stores. This totaled approximately 217,287 square feet at March 29, 2026 compared with approximately 202,180 square feet at March 30, 2025.
Our average sales per square foot1, was $4,089 and $3,655 for fiscal 2026 and fiscal 2025, respectively. Sales per square foot is calculated using total revenue from our DTC retail stores that have been open for a 12‑month rolling period, beginning in its 13th month of operation, divided by average net selling space. Average net selling space is defined as the sum of a store’s selling square footage at the end of each month divided by 12 fiscal periods. Revenue from our retail stores represented approximately 75% of total DTC channel revenue in fiscal 2026.
1Sales per square foot is a supplementary financial measure. Please refer to the Non-IFRS measures and other financial measures section of our Management’s Discussion & Analysis for a definition of and explanation around this supplementary financial measure.
E-Commerce
E-Commerce channels include both directly-owned brand websites as well as third-party digital platforms, primarily in Asia. Our digital commerce platforms provide customers the benefit of added accessibility and flexibility to shop our products wherever and whenever they choose with access to the entire collection. As of March 29, 2026, we had a direct digital presence in more than 50 markets. Revenue from our e-Commerce business represented approximately 25% of total DTC channel revenue in fiscal 2026 and fiscal 2025, respectively.
Wholesale
Our wholesale channel is complementary to our DTC channel. This business is a highly curated expression of Canada Goose as we partner with high end retailers to raise brand awareness and test emerging markets. Following a reset of our wholesale footprint through fiscal 2024 and fiscal 2025, we have positioned this channel to represent a more authentic and elevated brand experience across our partners’ selling locations supported by a tightened supply of inventory.
In fiscal 2026, the majority of our wholesale revenue was generated by approximately 25% of our traditional wholesale partners.
-43-
Our wholesale business includes the following categories:
•Traditional wholesale partners. These partners include department stores, independent multi-brand stores, and online retailers. We have a presence through these types of wholesale partners in EMEA, North America, and Asia Pacific.
•International distributors. Our partners in this category have partial or full exclusive territory rights to sell our products to a particular market through their own DTC channels or local wholesalers. In fiscal 2026, we worked with international distributors based in Asia Pacific.
•Travel retail. Our travel retail partners operate in airports and duty-free locations that cater to customers traveling abroad. In fiscal 2026, travel retail locations were operated through third-party partners in EMEA and Asia Pacific.
In fiscal 2026, EMEA was our largest wholesale market, followed by North America and then Asia Pacific.
Other
The Other segment includes revenue from friends and family sales, employee sales and revenue generated by our manufacturing facility in Romania via the manufacturing of third-party products.
Our friends and family sales program forms part of our broader inventory management approach and is used selectively to manage product lifecycle and inventory levels in a disciplined manner. This approach allows us to maintain direct oversight of inventory and customer engagement while managing product responsibly. It also enables us to attract new customers, create desire with aspirational buyers, engage with existing customers in new ways, and generate incremental cash flow.
Our employee sales program enables employees to purchase select products from our current collections at attractive price points. This is a deliberate strategy to improve employee access to our in-line product, encouraging employees to engage with the brand and act as brand ambassadors.
Brand and Marketing
Our marketing strategy is designed to build a globally consistent brand while increasing cultural relevance and deepening engagement with our customers across regions.
By grounding marketing in our brand platform, we seek to improve clarity around what the brand stands for, improve consistency of execution, and support a more unified global narrative as we expand year-round relevance and presence beyond our historical winter performance roots.
Our marketing investments are focused on upper-funnel brand activity, supported by disciplined allocation across digital, social, experiential, and selective out-of-home channels. We use earned and owned media to extend reach, with paid media deployed selectively where performance can be measured. Channel mix and platform testing are tailored by region to reflect differences in consumer behaviour, media environments, and stages of brand maturity.
Authentic storytelling remains central to how we build brand relevance, and our marketing efforts are focused on increasing awareness and engagement among consumers and creators who influence broader brand perception. We selectively collaborate with partners, creators, and ambassadors who align with our values and product ethos, using these relationships to participate meaningfully in cultural conversations and present the brand in credible, real-world contexts. In fiscal 2026, we partnered with Lara Stone, Willie Nelson and D’Pharoah Woon-A-Tai for Snow Goose, while collaborating with Shai Gilgeous-Alexander and Greg Hsu as global
-44-
brand ambassadors. We also partnered with approximately 40 film and television productions, in addition to selected film festival and media initiatives.
We develop community-based engagement, responsible use of data-informed personalization, and integration with retail and digital experiences to deliver consistent brand expression across the customer journey.
We assess the effectiveness of our marketing investments through a combination of brand research, performance metrics, and analytics. Brand health studies conducted across key markets evaluate awareness, consideration, relevance, and trust, while engagement and conversion metrics from owned and partner channels provide ongoing performance feedback.
These insights inform capital allocation, regional prioritization, and long-term planning, ensuring that marketing activity remains aligned with strategic objectives and supports sustainable value creation.
Warranty
We aim to strengthen relationships post-purchase, through customer service excellence and our lifetime warranty program, which applies to much of our outerwear.
Canada Goose products purchased from an authorized retailer are fully warranted against defects in materials and workmanship for the lifetime of the product – which means the usual and customary wearable life of the product, by the original owner. If a product fails due to a manufacturing defect, we repair the product free of charge, or replace it at our discretion. If the exact style is not available for replacement, a product of equal value and similar style is provided. Knitwear, accessories and collaborations are excluded from the Canada Goose warranty program, unless otherwise stated.
Sourcing and Manufacturing
Canada Goose operates a vertically-integrated supply chain, affording us increased quality control and direct involvement from end-to-end. This includes raw material sourcing, our own manufacturing facilities, domestic contract manufacturing partners, offshore manufacturers, quality assurance, regulatory compliance, and supporting sustainability commitments throughout our global supply chain and logistics network.
Sourcing
We source the necessary raw materials, trimmings and finished goods through our network of selected suppliers, based on our forecasts and confirmed wholesale order book.
Our materials are sourced globally and suppliers must comply with our Supplier Code of Conduct, which sets out our standards for inclusive, safe, and healthy working conditions and environmental responsibility throughout our supply chain.
We prioritize preferred fibers and materials (PFMs) in domestic production, which represents the significant majority of our finished goods in our domestically-manufactured products.
Manufacturing
In fiscal 2026, nearly all of our down-filled outerwear were manufactured in Canada. Over 80% of these products were manufactured directly in our facilities.
As of March 29, 2026, we operated six Canada Goose manufacturing facilities (five in Canada; one in Romania). We also work with domestic and international manufacturing partners who offer specialized expertise, which provides us with flexibility to scale our production and effectively offer a broader range of product categories.
-45-
At our Canadian facilities, we conduct comprehensive training programs for our manufacturing employees that help them to develop and become experts at their craft. Our manufacturing talent combined with our approach with domestic partners provides us with a high level of flexibility, which continues to fulfill our commitment to producing our down-filled product outerwear exclusively in Canada.
Our international partners, primarily based in Europe, produce finished goods for our wind wear, rain wear, knitwear, accessories, and footwear lines. For fiscal year 2026, the distribution of units manufactured by our owned and contract manufacturers is as follows: North America 65%, Europe 34%, and Asia 1%.
Our logistics network includes third-party warehouses located around the world in addition to our own manufacturing facilities. Given the greater unit volume produced in Canada, our primary warehouse is in Ontario, Canada. This unique point of origin is a competitive advantage as it allows us to operate, directionally, against traditional shipping routes.
Inventory Management
We aim to actively manage our inventory in line with the growing size of our business, with a disciplined approach to product lifecycle management. Our owned manufacturing allows us to achieve our goal to ensure product quality and preserving our Made in Canada heritage for our down-filled products. We strive to maintain inventory levels that are consistent with demand throughout the year. Our partnerships with contract manufacturers help us flex production capacity higher or lower depending on business needs, while supporting inventory planning. Contract manufactured product are returned to our owned facilities for final inspection and the application of our logo.
Sustainability
Sustainability is embedded in our culture and informs decision-making across our products and operations. Canada Goose integrates Environmental, Social and Governance (ESG) considerations throughout its business to support responsible growth, manage risk, and create long-term value. A dedicated Sustainability team enables collaboration and coordinated action across the organization in support of established goals and priorities.
Environment
Our environmental approach focuses on reducing climate and resource impacts across our operations and value chain. Our efforts are guided by our Science Based Targets and centered on decarbonizing Scope 1, 2, and 3 emissions through improved energy efficiency and electrification in operated facilities, integrating lifecycle assessment into product design, and embedding sustainability into logistics, supplier engagement, and global store development.
We complement these actions with circularity initiatives, including repair and resale, alongside waste reduction efforts that help minimize material use and environmental impacts.
Intellectual Property
We own the trademarks used in connection with the marketing, distribution and sale of all of our products in the United States, Canada and in the other countries in which our products are sold. Our major trademarks include the CANADA GOOSE word mark, the SNOW GOOSE trademark and the ARCTIC PROGRAM & DESIGN trademark (our disc logo consisting of the colour-inverse design of the North Pole and Arctic Ocean). In addition to the registrations in Canada and the United States, our word mark and design are registered in other jurisdictions which cover approximately 75 countries. Furthermore, in certain jurisdictions we register as trademarks certain elements of our products, such as fabric, warmth categorization and style names such as our Snow Mantra parka.
-46-
We enforce our trademarks and we have taken several measures to protect our customers from counterfeiting activities. Since 2011, we have sewn a unique hologram, designed exclusively for us, into every jacket and accessory as proof of authenticity. Additionally, our website has a tool for potential online customers to verify the integrity of third party retailers that purport to sell our products. We are also active in enforcing rights on a global basis to our trademarks and taking action against counterfeiters, online and in physical stores.
Seasonality
Our business is seasonal in nature. See Item 5.A. - “Operating and Financial Review and Prospects” - “Management’s Discussion and Analysis of Financial Results” - “Factors Affecting our Performance” - “Seasonality” and Item 3.D. - “Risk Factors” - “Risks Related to our Business” for a discussion.
Government Regulation
In Canada and in the other jurisdictions in which we operate, we are subject to labour and employment laws, laws governing advertising, privacy and data security laws, safety regulations and other laws, including consumer protection regulations that apply to retailers and/or the promotion and sale of merchandise and the operation of stores and warehouse facilities. Our products sold outside of Canada are subject to tariffs, treaties and various trade agreements as well as laws affecting the importation of consumer goods. We monitor changes in these laws, regulations, treaties and agreements, and believe that we are in material compliance with applicable laws.
-47-
C. Organizational Structure
The following chart reflects our organizational structure (including the jurisdiction of formation or incorporation of the various entities) as of May 11, 2026:
D. Property, Plants and Equipment
We maintain leased facilities for our corporate headquarters and to conduct our principal manufacturing and retail activities, which we believe are in good condition and working order.
As of March 29, 2026, we lease properties globally, which is comprised of (i) 88 permanent retail stores, (ii) seven offices (one in Switzerland, two in Greater China, one in the United Kingdom, one in Japan, one in France and one in Canada), (iii) eight manufacturing facilities (seven in Canada including one manufacturing facility for Baffin and one in Romania) and (iv) one warehouse facility in Canada. Our manufacturing and warehouse properties range in size from 50,000 to 190,000 square feet. We also occupy inventory space in the warehouses of several third party logistics providers in all of our primary regions.