CDLX

Cardlytics, Inc.

A maker of card-linked advertising software that turns everyday bank-card purchases into cash-back offers. Cardlytics embeds personalized deals—like the well-known "Chase Offers" in the Chase app—directly into online and mobile banking, letting retailers reward shoppers while banks keep customers engaged. Founded in 2008 by two former Capital One executives, Scott Grimes and Lynne Laube, the company's name blends "card" and "analytics." It launched during the Great Recession and became the first fintech to go public in 2018.