KMX

Carmax, Inc.

One of the largest used-car retailers in the United States, CarMax runs hundreds of stores where shoppers browse big lots of pre-owned vehicles, buy online or in person with fixed no-haggle prices, and finance through its own lending arm, CarMax Auto Finance. It grew out of an experiment code-named "Project X" launched by electronics giant Circuit City, opening its first store in Richmond, Virginia, in 1993. The name was coined by a branding firm to suggest maximum selection and value — and that first store stocked cars in a warehouse-style lot with clear prices printed on every windshield.