CELH

Celsius Holdings, Inc.

A maker of functional energy drinks and wellness beverages, Celsius Holdings sells its CELSIUS, Alani Nu, and Rockstar brands in grocery, convenience, fitness, and e-commerce aisles, with PepsiCo handling U.S. and Canadian distribution. It was founded in 2004 in Florida by Steve Haley and his wife Janice around a 'thermogenic' formula meant to raise body temperature and burn calories — hence the name, borrowed from the temperature scale. The company later added the Rockstar and Alani Nu brands.