Celsius Holdings, Inc.
A maker of functional energy drinks and wellness beverages, Celsius Holdings sells its CELSIUS, Alani Nu, and Rockstar brands in grocery, convenience, fitness, and e-commerce aisles, with PepsiCo handling U.S. and Canadian distribution. It was founded in 2004 in Florida by Steve Haley and his wife Janice around a 'thermogenic' formula meant to raise body temperature and burn calories — hence the name, borrowed from the temperature scale. The company later added the Rockstar and Alani Nu brands.
Sold 40.0K
Granted 2.6K
Granted 60.5K · Bought 8.5K
Granted 2.6K
Granted 2.6K · Bought 18.4K
Granted 26.1K · Sold 5.0K
Granted 11.1K
Granted 21.9K · Bought 12.1K
Granted 19.9K · Sold 7.5K
Granted 2.6K
Granted 19.9K
Granted 2.6K
Granted 2.6K · Sold 2.9K
Granted 2.6K
Granted 9.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Milmoe William H.10% owner · 50 transactions | — | 100.36M | — | — | 40.0K |
| DeSantis Dean10% owner · 49 transactions | — | 83.16M | — | — | — |
| DeSantis Deborah10% owner · 33 transactions | — | 81.36M | — | — | — |
| DeSantis DamonDirector · 1 transaction | +0.1% | 2.69M | 2.6K | — | — |
| Fieldly JohnChief Executive Officer, Director · 7 transactions | +4.7% | 937.5K | 60.5K | 8.5K | — |
| Castaldo NicholasDirector · 1 transaction | +0.7% | 360.3K | 2.6K | — | — |
| Kravitz HalDirector · 3 transactions | +10.2% | 227.2K | 2.6K | 18.4K | — |
| Langhans JarrodChief Financial Officer · 7 transactions | +2.7% | 107.0K | 26.1K | — | 5.0K |
| Guilfoyle TonyChief Commercial Officer · 4 transactions | -7.2% | 84.5K | 11.1K | — | — |
| Hanson EricPresident & COO · 6 transactions | +49.9% | 70.2K | 21.9K | 12.1K | — |
| Storey Paul H.Chief Supply Chain Officer · 7 transactions | +4.6% | 45.8K | 19.9K | — | 7.5K |
| Levy Caroline SDirector · 1 transaction | -59.8% | 45.4K | 2.6K | — | — |
| Mattessich Richard StephenChief Legal Officer · 5 transactions | +135.8% | 35.4K | 19.9K | — | — |
| Miller CherylDirector · 1 transaction | +12.1% | 24.2K | 2.6K | — | — |
| Russell JoyceDirector · 2 transactions | -1.4% | 18.8K | 2.6K | — | 2.9K |
| Melotte Hans MJDirector · 1 transaction | +38.8% | 9.3K | 2.6K | — | — |
| Lam Thi Tuyet TrinhChief Human Resources Officer · 1 transaction | — | 9.2K | 9.2K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last year: -16.4K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.