Celsius Holdings, Inc.
A maker of functional energy drinks and wellness beverages, Celsius Holdings sells its CELSIUS, Alani Nu, and Rockstar brands in grocery, convenience, fitness, and e-commerce aisles, with PepsiCo handling U.S. and Canadian distribution. It was founded in 2004 in Florida by Steve Haley and his wife Janice around a 'thermogenic' formula meant to raise body temperature and burn calories — hence the name, borrowed from the temperature scale. The company later added the Rockstar and Alani Nu brands.
Granted 330.0K · Sold 9.07M
Sold 8.74M
Sold 8.58M
Granted 9.1K
Granted 1.67M · Bought 8.5K · Sold 1.48M
Granted 174.1K · Sold 165.0K
Granted 119.1K · Bought 18.4K · Sold 188.5K
Granted 83.5K · Sold 27.0K
Sold 10.8K
Granted 69.4K · Sold 40.0K
Granted 49.8K · Sold 62.7K
Granted 68.7K · Bought 12.1K
Granted 49.3K · Sold 33.0K
Granted 99.1K · Sold 90.0K
Granted 48.5K
Granted 1.6K · Sold 23.0K
Granted 9.1K · Sold 3.0K
Granted 9.1K · Sold 6.9K
Granted 9.3K
Granted 9.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Milmoe William H.10% owner · 161 transactions | — | 100.36M | 330.0K | — | 9.07M |
| DeSantis Dean10% owner · 143 transactions | — | 83.16M | — | — | 8.74M |
| DeSantis Deborah10% owner · 93 transactions | — | 81.36M | — | — | 8.58M |
| DeSantis DamonDirector · 4 transactions | +1026.2% | 2.69M | 9.1K | — | — |
| Fieldly JohnChief Executive Officer, Director · 29 transactions | +248% | 937.5K | 1.67M | 8.5K | 1.48M |
| Castaldo NicholasDirector · 5 transactions | +226.1% | 360.3K | 174.1K | — | 165.0K |
| Kravitz HalDirector · 9 transactions | +1675.1% | 227.2K | 119.1K | 18.4K | 188.5K |
| Langhans JarrodChief Financial Officer · 19 transactions | +280.1% | 107.0K | 83.5K | — | 27.0K |
| David TobyExecutive Vice President · 1 transaction | +227.9% | 104.3Kas of Jan 2024 | — | — | 10.8K |
| Watson Kyle AudreyChief Marketing Officer · 8 transactions | — | 89.5Kas of Mar 2025 | 69.4K | — | 40.0K |
| Guilfoyle TonyChief Commercial Officer · 15 transactions | +3.1% | 84.5K | 49.8K | — | 62.7K |
| Hanson EricPresident & COO · 7 transactions | — | 70.2K | 68.7K | 12.1K | — |
| Storey Paul H.Chief Supply Chain Officer · 18 transactions | — | 45.8K | 49.3K | — | 33.0K |
| Levy Caroline SDirector · 7 transactions | +24.9% | 45.4K | 99.1K | — | 90.0K |
| Mattessich Richard StephenChief Legal Officer · 10 transactions | — | 35.4K | 48.5K | — | — |
| Ruberti AlexandreDirector · 2 transactions | +64.4% | 26.0Kas of Mar 2024 | 1.6K | — | 23.0K |
| Miller CherylDirector · 4 transactions | +529% | 24.2K | 9.1K | — | 3.0K |
| Russell JoyceDirector · 5 transactions | +323.3% | 18.8K | 9.1K | — | 6.9K |
| Melotte Hans MJDirector · 3 transactions | — | 9.3K | 9.3K | — | — |
| Lam Thi Tuyet TrinhChief Human Resources Officer · 1 transaction | — | 9.2K | 9.2K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -28.48M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.