DV

Doubleverify Holdings, Inc.

An independent digital-ad verification company whose software checks online ads in real time for fraud, brand safety, viewability, and geography, serving brands on platforms like Meta, YouTube, Netflix, and Disney+. Founded in 2008, it began when co-founder Oren Netzer spotted a Target ad in The New York Times while living in Tel Aviv—odd, since Target wasn't in Israel—which sparked the idea of independently verifying that ads appear where they should. The name reflects its "double check" mission of confirming ads are delivered as intended.