Doubleverify Holdings, Inc.
An independent digital-ad verification company whose software checks online ads in real time for fraud, brand safety, viewability, and geography, serving brands on platforms like Meta, YouTube, Netflix, and Disney+. Founded in 2008, it began when co-founder Oren Netzer spotted a Target ad in The New York Times while living in Tel Aviv—odd, since Target wasn't in Israel—which sparked the idea of independently verifying that ads appear where they should. The name reflects its "double check" mission of confirming ads are delivered as intended.
Granted 183.6K
Granted 70.2K · Sold 1.0K
Granted 92.2K
Granted 91.7K
Granted 14.6K
Granted 14.6K
Granted 14.6K
Granted 14.6K
Granted 14.6K
Granted 14.7K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Noell Robert DavisDirector, 10% owner · 1 transaction | +0.1% | 44.50M | — | — | — |
| Dominguez Michael J +7 co-filers10% owner · 1 transaction | +0.2% | 18.54M | — | — | — |
| Zagorski MarkChief Executive Officer, Director · 23 transactions | +16.7% | 578.7K | 183.6K | — | — |
| Grimmig Andrew EChief Legal Officer · 13 transactions | +66.4% | 167.2K | 70.2K | — | 1.0K |
| Allais Nicola TChief Financial Officer · 24 transactions | +36.4% | 163.4K | 92.2K | — | — |
| Mougis Steven JohnGlobal Chief Comm. Officer · 31 transactions | +163.9% | 95.2K | 91.7K | — | — |
| Perez Rosario CDirector · 1 transaction | +45.8% | 46.5K | 14.6K | — | — |
| Wagner ScottDirector · 1 transaction | +45.8% | 46.5K | 14.6K | — | — |
| Turner KelliDirector · 1 transaction | +57.3% | 40.1K | 14.6K | — | — |
| Jain SundeepDirector · 1 transaction | +58.7% | 39.5K | 14.6K | — | — |
| Swidler GaryDirector · 1 transaction | +93.9% | 30.2K | 14.6K | — | — |
| Storms JenniferDirector · 1 transaction | — | 14.7K | 14.7K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 6 months: -1.0K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.