Doubleverify Holdings, Inc.
An independent digital-ad verification company whose software checks online ads in real time for fraud, brand safety, viewability, and geography, serving brands on platforms like Meta, YouTube, Netflix, and Disney+. Founded in 2008, it began when co-founder Oren Netzer spotted a Target ad in The New York Times while living in Tel Aviv—odd, since Target wasn't in Israel—which sparked the idea of independently verifying that ads appear where they should. The name reflects its "double check" mission of confirming ads are delivered as intended.
Sold 30.05M
Sold 41.25M
Sold 71.30M
Sold 36.1K
Granted 699.2K · Bought 24.6K
Granted 1.81M · Sold 300.0K
Granted 1.57M · Sold 1.48M
Granted 389.1K · Bought 2.6K · Sold 45.4K
Granted 654.5K · Bought 550 · Sold 465.6K
Granted 828.8K · Sold 531.1K
Granted 91.7K
Granted 45.1K
Granted 46.5K
Granted 46.5K
Granted 40.1K
Granted 39.5K
Granted 30.2K
Granted 14.7K
Sold 6.4K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Dominguez Michael J +8 co-filers10% owner · 13 transactions | — | 136.58Mas of Nov 2022 | — | — | 30.05M |
| Dominguez Michael J +7 co-filers10% owner · 10 transactions | — | 79.47Mas of Nov 2023 | — | — | 41.25M |
| Noell Robert DavisDirector, 10% owner · 28 transactions | — | 44.50M | — | — | 71.30M |
| Blumberg David James +2 co-filers10% owner · 8 transactions | — | 30.73Mas of Jan 2022 | — | — | — |
| Dominguez Michael J +7 co-filers10% owner · 13 transactions | — | 18.54M | — | — | 36.1K |
| Phillips J. David10% owner · 1 transaction | — | 18.31M | — | — | — |
| Dominguez Michael J10% owner · 1 transaction | — | 18.29M | — | — | — |
| Zagorski MarkChief Executive Officer, Director · 119 transactions | — | 578.7K | 699.2K | 24.6K | — |
| McLaughlin Matthew F.Chief Operating Officer · 38 transactions | — | 451.6Kas of Mar 2022 | 1.81M | — | 300.0K |
| Desmond LauraDirector · 91 transactions | — | 234.7K | 1.57M | — | 1.48M |
| Eddleman JulieGlobal Chief Comm. Officer · 159 transactions | — | 222.4K | 389.1K | 2.6K | 45.4K |
| Grimmig Andrew EChief Legal Officer · 131 transactions | — | 167.2K | 654.5K | 550 | 465.6K |
| Allais Nicola TChief Financial Officer · 325 transactions | — | 163.4K | 828.8K | — | 531.1K |
| Mougis Steven JohnGlobal Chief Comm. Officer · 31 transactions | — | 95.2K | 91.7K | — | — |
| List TeriDirector · 3 transactions | — | 59.5Kas of Jun 2023 | 45.1K | — | — |
| Perez Rosario CDirector · 5 transactions | — | 46.5K | 46.5K | — | — |
| Wagner ScottDirector · 5 transactions | — | 46.5K | 46.5K | — | — |
| Turner KelliDirector · 4 transactions | — | 40.1K | 40.1K | — | — |
| Jain SundeepDirector · 4 transactions | — | 39.5K | 39.5K | — | — |
| Swidler GaryDirector · 3 transactions | — | 30.2K | 30.2K | — | — |
| Storms JenniferDirector · 1 transaction | — | 14.7K | 14.7K | — | — |
| Dobrin Lucy StamellDirector · 2 transactions | — | 0 | — | — | 6.4K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -145.44M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.