ELF

E.l.f. Beauty, Inc.

A maker of affordable, cruelty-free makeup and skincare, e.l.f. Beauty sells its cosmetics under the e.l.f. brand at drugstore price points, with products like its popular primers, brushes, and lip oils used by everyday shoppers. The name stands for "Eyes, Lips, Face," and the company was founded in 2004 by a young NYU business student, his father, and a beauty-industry veteran who spotted a gap for quality cosmetics priced at just a dollar. In 2019 the brand launched the #EyesLipsFace challenge on TikTok, an original-song campaign that became one of the platform's most viral beauty moments.

CUSIP: 26856L103Consumer StaplesUS1 holder

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in all recorded history

Insider

Shamah Joseph A.Director, 10% owner · 4 transactions

6.60M—

as of Feb 2017

Sold 1.46M

J.A. Cosmetics Corp.10% owner · 5 transactions

4.62M—

as of Apr 2017

Sold 3.26M

Bonderman David +2 co-filersFormer 10% Owner · 6 transactions

3.68M—

as of Dec 2019

Sold 19.75M

Amin TarangChief Executive Officer, Director · 679 transactions

1.36M—

Granted 2.81M · Bought 65.6K · Sold 6.80M

Bailey John P.President and CFO · 37 transactions

749.9K—

as of Mar 2019

Granted 1.06M · Sold 1.48M

Baruch Richard F JrSee Remarks · 72 transactions

197.7K—

as of Mar 2022

Granted 491.1K · Sold 338.9K

Marchisotto KorySee Remarks · 76 transactions

181.9K—

Granted 665.2K · Sold 483.4K

Milsten ScottSee remarks · 176 transactions

167.3K—

Granted 1.12M · Sold 1.43M

Franks Joshua AllenSVP, Operations · 96 transactions

144.3K—

Granted 489.7K · Sold 345.4K

Fieldman Jonathan T.See Remarks · 30 transactions

138.5K—

as of Sep 2019

Granted 349.7K · Sold 229.9K

Fields Mandy JSee Remarks · 81 transactions

107.0K—

Granted 637.4K · Sold 530.5K

Perry KirkDirector · 6 transactions

55.6K—

as of Aug 2022

Granted 55.6K

Hartnett Jennifer CatherineChief Commercial Officer · 31 transactions

54.1K—

Granted 183.5K · Sold 129.4K

Simmons SabrinaDirector · 10 transactions

51.4K—

as of Feb 2021

Granted 67.8K · Sold 60.3K

Parham Richelle PDirector · 5 transactions

34.9K—

as of Aug 2021

Granted 34.9K

Keith LoriDirector · 8 transactions

24.7K—

Granted 24.7K

Pritchard Beth MDirector · 10 transactions

20.3K—

as of Aug 2024

Granted 43.0K · Sold 22.7K

Mitchell Kenneth JrDirector · 8 transactions

19.8K—

Granted 22.6K

Wolford Richard GDirector · 13 transactions

12.7K—

as of Jun 2024

Granted 95.1K · Sold 82.3K

Farrell MatthewDirector · 3 transactions

12.2K—

Granted 2.4K · Bought 5.0K

Levitan Lauren CooksDirector · 41 transactions

11.9K—

Granted 87.2K · Sold 75.2K

Daniele Tiffany F.Director · 7 transactions

8.3K—

Granted 9.5K · Sold 1.3K

Tait GayleDirector · 7 transactions

6.6K—

Granted 8.0K · Sold 1.4K

Watson Maureen C.Director · 35 transactions

4.7K—

Granted 97.8K · Sold 83.1K

Bergh Charles VDirector · 3 transactions

3.9K—

Granted 3.9K

Ferreras MariaDirector · 3 transactions

3.9K—

Granted 3.9K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Shamah Joseph A.Director, 10% owner · 4 transactions	—	6.60Mas of Feb 2017	—	—	1.46M
J.A. Cosmetics Corp.10% owner · 5 transactions	—	4.62Mas of Apr 2017	—	—	3.26M
Bonderman David +2 co-filersFormer 10% Owner · 6 transactions	—	3.68Mas of Dec 2019	—	—	19.75M
Amin TarangChief Executive Officer, Director · 679 transactions	—	1.36M	2.81M	65.6K	6.80M
Bailey John P.President and CFO · 37 transactions	—	749.9Kas of Mar 2019	1.06M	—	1.48M
Baruch Richard F JrSee Remarks · 72 transactions	—	197.7Kas of Mar 2022	491.1K	—	338.9K
Marchisotto KorySee Remarks · 76 transactions	—	181.9K	665.2K	—	483.4K
Milsten ScottSee remarks · 176 transactions	—	167.3K	1.12M	—	1.43M
Franks Joshua AllenSVP, Operations · 96 transactions	—	144.3K	489.7K	—	345.4K
Fieldman Jonathan T.See Remarks · 30 transactions	—	138.5Kas of Sep 2019	349.7K	—	229.9K
Fields Mandy JSee Remarks · 81 transactions	—	107.0K	637.4K	—	530.5K
Perry KirkDirector · 6 transactions	—	55.6Kas of Aug 2022	55.6K	—	—
Hartnett Jennifer CatherineChief Commercial Officer · 31 transactions	—	54.1K	183.5K	—	129.4K
Simmons SabrinaDirector · 10 transactions	—	51.4Kas of Feb 2021	67.8K	—	60.3K
Parham Richelle PDirector · 5 transactions	—	34.9Kas of Aug 2021	34.9K	—	—
Keith LoriDirector · 8 transactions	—	24.7K	24.7K	—	—
Pritchard Beth MDirector · 10 transactions	—	20.3Kas of Aug 2024	43.0K	—	22.7K
Mitchell Kenneth JrDirector · 8 transactions	—	19.8K	22.6K	—	—
Wolford Richard GDirector · 13 transactions	—	12.7Kas of Jun 2024	95.1K	—	82.3K
Farrell MatthewDirector · 3 transactions	—	12.2K	2.4K	5.0K	—
Levitan Lauren CooksDirector · 41 transactions	—	11.9K	87.2K	—	75.2K
Daniele Tiffany F.Director · 7 transactions	—	8.3K	9.5K	—	1.3K
Tait GayleDirector · 7 transactions	—	6.6K	8.0K	—	1.4K
Watson Maureen C.Director · 35 transactions	—	4.7K	97.8K	—	83.1K
Bergh Charles VDirector · 3 transactions	—	3.9K	3.9K	—	—
Ferreras MariaDirector · 3 transactions	—	3.9K	3.9K	—	—

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.