El Pollo Loco Holdings, Inc.
A chain of fast-casual chicken restaurants specializing in citrus-marinated, fire-grilled chicken served in bone-in meals and Mexican-inspired burritos, bowls, and tostadas, found mostly in California and several other states. It began in 1975 when Pancho Ochoa opened a ten-table roadside stand in Guasave, Mexico, using a marinade recipe created by his wife, Flérida; he brought the brand to Los Angeles in 1980. The Spanish name translates to "the crazy chicken."
Granted 15.6K
Bought 344.2K · Sold 222.6K
Bought 120.0K
Bought 207.3K
Granted 341.9K
Granted 323.9K · Sold 179.9K
Granted 157.5K
Granted 20.4K
Granted 130.3K
Granted 32.3K · Sold 25.2K
Sold 2.50M
Granted 48.0K
Granted 44.9K
Granted 32.9K · Sold 38.6K
Granted 15.6K
Granted 41.1K
Granted 41.1K
Sold 2.50M
Granted 32.9K · Sold 21.9K
Granted 5.7K
Granted 16.9K
Granted 8.3K
Granted 8.3K
Granted 8.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Bloom Jay R +3 co-filers10% owner · 4 transactions | — | 16.49Mas of Mar 2023 | — | — | — |
| Roth John M.Director · 4 transactions | — | 5.50Mas of May 2023 | 15.6K | — | — |
| Biglari Capital Corp. +5 co-filers10% owner, Explanation of Responses · 10 transactions | — | 4.27M | — | 344.2K | 222.6K |
| Biglari Capital Corp. +3 co-filers10% owner · 3 transactions | — | 4.12Mas of Aug 2023 | — | 120.0K | — |
| Biglari Capital Corp. +2 co-filers10% owner · 2 transactions | — | 3.79Mas of Aug 2023 | — | 207.3K | — |
| Williams Elizabeth GoodmanChief Executive Officer, Director · 12 transactions | — | 248.1K | 341.9K | — | — |
| Roberts LauranceCEO & PRESIDENT, Director · 23 transactions | +118.8% | 220.0Kas of Aug 2023 | 323.9K | — | 179.9K |
| Fils IraCHIEF FINANCIAL OFFICER · 16 transactions | — | 122.8K | 157.5K | — | — |
| Maselli Michael G.Director · 3 transactions | +394.6% | 120.7Kas of May 2023 | 20.4K | — | — |
| Hollandsworth MariaCHIEF OPERATING OFFICER · 12 transactions | — | 106.0Kas of May 2025 | 130.3K | — | — |
| Lozano MiguelCHIEF OPERATING OFFICER · 7 transactions | -1.4% | 85.8Kas of May 2022 | 32.3K | — | 25.2K |
| Roth John MDirector · 2 transactions | — | 77.0Kas of Aug 2023 | — | — | 2.50M |
| Floyd William RDirector · 4 transactions | +182.8% | 74.2Kas of Mar 2025 | 48.0K | — | — |
| Babb Douglas JDirector · 5 transactions | +239.3% | 63.6K | 44.9K | — | — |
| Borgese Samuel N.Director · 10 transactions | +126.4% | 58.9Kas of Mar 2025 | 32.9K | — | 38.6K |
| Lynton CarolDirector · 2 transactions | +59.5% | 41.9Kas of May 2023 | 15.6K | — | — |
| Faginas Cody NancyDirector · 5 transactions | — | 41.1K | 41.1K | — | — |
| Gonzalez DeborahDirector · 5 transactions | — | 41.1K | 41.1K | — | — |
| FS Capital Partners V, LLCFormer 10% Owner · 2 transactions | — | 40.1Kas of Aug 2023 | — | — | 2.50M |
| Buller MarkDirector · 6 transactions | +35.3% | 38.8Kas of Jun 2025 | 32.9K | — | 21.9K |
| Kehler Dean CDirector, 10% owner · 1 transaction | +30.4% | 24.4Kas of May 2022 | 5.7K | — | — |
| Taylor Joseph GDirector · 2 transactions | — | 16.9K | 16.9K | — | — |
| Davila TanaDirector · 1 transaction | — | 8.3K | 8.3K | — | — |
| Garrido FrankDirector · 1 transaction | — | 8.3K | 8.3K | — | — |
| Wright Robert D.Director · 1 transaction | — | 8.3K | 8.3K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -4.82M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.