El Pollo Loco Holdings, Inc.
A chain of fast-casual chicken restaurants specializing in citrus-marinated, fire-grilled chicken served in bone-in meals and Mexican-inspired burritos, bowls, and tostadas, found mostly in California and several other states. It began in 1975 when Pancho Ochoa opened a ten-table roadside stand in Guasave, Mexico, using a marinade recipe created by his wife, Flérida; he brought the brand to Los Angeles in 1980. The Spanish name translates to "the crazy chicken."
Sold 65.84M
Sold 11.81M
Granted 37.0K
Bought 344.2K · Sold 222.6K
Bought 120.0K
Bought 207.3K
Granted 610.1K · Sold 615.1K
Granted 320.6K
Granted 341.9K
Granted 560.7K · Sold 295.4K
Granted 157.5K
Granted 44.8K
Granted 130.3K
Granted 128.5K · Sold 25.2K
Sold 2.50M
Granted 74.2K
Granted 63.6K
Granted 71.7K · Sold 108.9K
Granted 47.1K
Granted 41.9K
Granted 41.1K
Granted 41.1K
Sold 2.50M
Granted 61.5K · Sold 21.9K
Granted 69.3K · Sold 69.3K
Granted 24.4K
Granted 265.5K · Sold 242.4K
Granted 17.9K
Granted 16.9K
Granted 14.7K
Granted 8.3K
Granted 8.3K
Granted 8.3K
Granted 6.3K · Sold 62.1K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Trimaran Pollo Partners, L.L.C.10% owner · 3 transactions | — | 16.75Mas of May 2015 | — | — | 65.84M |
| Bloom Jay R +2 co-filers10% owner, Director, 10% owner · 2 transactions | — | 16.75Mas of May 2015 | — | — | 11.81M |
| Bloom Jay R +3 co-filers10% owner · 4 transactions | — | 16.49Mas of Mar 2023 | — | — | — |
| Roth John M.Director · 9 transactions | — | 5.50Mas of May 2023 | 37.0K | — | — |
| Biglari Capital Corp. +5 co-filers10% owner, Explanation of Responses · 10 transactions | — | 4.27M | — | 344.2K | 222.6K |
| Biglari Capital Corp. +3 co-filers10% owner · 3 transactions | — | 4.12Mas of Aug 2023 | — | 120.0K | — |
| Biglari Capital Corp. +2 co-filers10% owner · 2 transactions | — | 3.79Mas of Aug 2023 | — | 207.3K | — |
| Sather Stephen J.President and CEO, Director · 5 transactions | — | 315.1Kas of May 2015 | 610.1K | — | 615.1K |
| Acoca BernardPRESIDENT AND CEO, Director · 12 transactions | — | 267.7Kas of May 2021 | 320.6K | — | — |
| Williams Elizabeth GoodmanChief Executive Officer, Director · 12 transactions | — | 248.1K | 341.9K | — | — |
| Roberts LauranceCEO & PRESIDENT, Director · 62 transactions | — | 220.0Kas of Aug 2023 | 560.7K | — | 295.4K |
| Fils IraCHIEF FINANCIAL OFFICER · 16 transactions | — | 122.8K | 157.5K | — | — |
| Maselli Michael G.Director · 8 transactions | — | 120.7Kas of May 2023 | 44.8K | — | — |
| Hollandsworth MariaCHIEF OPERATING OFFICER · 12 transactions | — | 106.0Kas of May 2025 | 130.3K | — | — |
| Lozano MiguelCHIEF OPERATING OFFICER · 13 transactions | — | 85.8Kas of May 2022 | 128.5K | — | 25.2K |
| Roth John MDirector · 2 transactions | — | 77.0Kas of Aug 2023 | — | — | 2.50M |
| Floyd William RDirector · 10 transactions | — | 74.2Kas of Mar 2025 | 74.2K | — | — |
| Babb Douglas JDirector · 9 transactions | — | 63.6K | 63.6K | — | — |
| Borgese Samuel N.Director · 23 transactions | — | 58.9Kas of Mar 2025 | 71.7K | — | 108.9K |
| Munoz Hector A.Chief Marketing Officer · 3 transactions | — | 45.6Kas of Dec 2019 | 47.1K | — | — |
| Lynton CarolDirector · 8 transactions | — | 41.9Kas of May 2023 | 41.9K | — | — |
| Faginas Cody NancyDirector · 5 transactions | — | 41.1K | 41.1K | — | — |
| Gonzalez DeborahDirector · 5 transactions | — | 41.1K | 41.1K | — | — |
| FS Capital Partners V, LLCFormer 10% Owner · 2 transactions | — | 40.1Kas of Aug 2023 | — | — | 2.50M |
| Buller MarkDirector · 13 transactions | — | 38.8Kas of Jun 2025 | 61.5K | — | 21.9K |
| Bogeajis KayChief Operating Officer · 4 transactions | — | 25.0Kas of May 2015 | 69.3K | — | 69.3K |
| Kehler Dean CDirector, 10% owner · 5 transactions | — | 24.4Kas of May 2022 | 24.4K | — | — |
| Valle EdwardChief Marketing Officer · 7 transactions | — | 23.1Kas of May 2017 | 265.5K | — | 242.4K |
| Dawson JohnChief Development Officer · 1 transaction | — | 17.9Kas of May 2017 | 17.9K | — | — |
| Taylor Joseph GDirector · 2 transactions | — | 16.9K | 16.9K | — | — |
| Siade GustavoSr. VP, Operations · 3 transactions | — | 14.0Kas of Dec 2018 | 14.7K | — | — |
| Davila TanaDirector · 1 transaction | — | 8.3K | 8.3K | — | — |
| Garrido FrankDirector · 1 transaction | — | 8.3K | 8.3K | — | — |
| Wright Robert D.Director · 1 transaction | — | 8.3K | 8.3K | — | — |
| Ammerman Douglas K.Director · 5 transactions | — | 3.1Kas of Mar 2017 | 6.3K | — | 62.1K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -83.64M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.