LOCO

El Pollo Loco Holdings, Inc.

A chain of fast-casual chicken restaurants specializing in citrus-marinated, fire-grilled chicken served in bone-in meals and Mexican-inspired burritos, bowls, and tostadas, found mostly in California and several other states. It began in 1975 when Pancho Ochoa opened a ten-table roadside stand in Guasave, Mexico, using a marinade recipe created by his wife, Flérida; he brought the brand to Los Angeles in 1980. The Spanish name translates to "the crazy chicken."