EHTH

Ehealth, Inc.

An online marketplace where people shop for and compare health insurance, including Medicare Advantage and prescription drug plans, from a large roster of carriers. It grew out of founder Vip Patel's own frustration after he struggled to get coverage following a bout of food poisoning; in 1998 the company processed the first-ever online health insurance sale in the United States. The "e" in its name nods to the 1990s internet wave it rode into the insurance business.