FWRG

First Watch Restaurant Group, Inc.

A daytime-only restaurant chain serving made-to-order breakfast, brunch, and lunch, with signature dishes like Million Dollar Bacon, Lemon Ricotta pancakes, and A.M. Superfoods Bowls. Founded in 1983 in Pacific Grove, California, by Ken Pendery and John Sullivan, who deliberately kept hours from 7 a.m. to 2:30 p.m. so staff could enjoy evenings with family. The name comes from a nautical term for a ship's first shift of the day — the founders' favorite shift.