FIVE

Five Below, Inc.

A chain of specialty discount stores aimed at tweens and teens, selling toys, fashion accessories, tech gadgets, and candy, with most items priced at five dollars or below. It was founded in 2002 by Tom Vellios and David Schlessinger, former colleagues at the toy retailer Zany Brainy, who opened the first store in Wayne, Pennsylvania. The name points straight at the price tag, and the business was even registered as "Cheap Holdings" before settling on Five Below.