FTDR

Frontdoor, Inc.

A company that sells home service plans — its flagship brand, American Home Shield, covers the repair or replacement of things like water heaters and air conditioners when they break. Founded in 1971 in Memphis, American Home Shield is widely credited with inventing the home warranty industry, and in 2018 it was spun off from ServiceMaster into the standalone company now called Frontdoor. Fun fact: the company's founder got the idea after reading about New York firefighters and police officers who ran a discount handyman business, and the name Frontdoor was chosen to reflect being the place where homeowners "walk in" for help with their homes.