Bread Financial Holdings, Inc.
A financial services company that issues co-brand and private-label credit cards for dozens of brands, including Ulta Beauty, the NFL, and Dell, through its two banks, Comenity Bank and Comenity Capital Bank, plus installment loans and savings accounts. Founded in 1996 as Alliance Data Systems from the merger of J.C. Penney's credit card unit and The Limited's credit card bank, it renamed itself Bread Financial in 2022 after acquiring Bread, a buy-now-pay-later startup.
Granted 959
Granted 1.2K
Bought 472.7K · Sold 875.0K
Sold 3.83M
Bought 786.0K · Sold 870.0K
Granted 75.0K · Bought 10.0K · Sold 60.8K
Granted 705.0K · Bought 3.8K · Sold 15.0K
Granted 883.2K · Sold 283.3K
Granted 436.6K · Sold 238.0K
Granted 953.4K · Sold 691.1K
Granted 194.8K · Bought 3.0K
Granted 332.1K · Sold 270.5K
Granted 158.7K · Bought 3.0K
Granted 86.8K · Bought 10.0K · Sold 90.8K
Granted 248.6K · Bought 238.18 · Sold 72.3K
Granted 189.0K
Granted 151.4K
Granted 241.5K · Sold 123.6K
Granted 447.2K · Sold 187.7K
Granted 70.3K · Bought 6.6K
Granted 540.8K · Sold 359.7K
Granted 50.3K
Granted 37.6K · Bought 16.0K
Granted 90.2K · Sold 31.2K
Granted 70.7K · Sold 42.0K
Granted 44.9K
Granted 54.2K · Bought 3.0K · Sold 14.7K
Granted 35.3K · Sold 5.4K
Granted 29.7K · Bought 4.0K
Granted 82.4K · Sold 43.7K
Granted 20.4K · Sold 4.8K
Granted 47.5K · Bought 8.4K · Sold 29.2K
Granted 22.3K · Bought 4.0K
Granted 26.2K
Granted 20.6K · Bought 1.7K
Granted 20.7K
Granted 20.6K · Sold 2.0K
Granted 23.0K · Sold 16.1K
Granted 7.9K · Bought 4.7K
Granted 21.7K · Sold 11.5K
Granted 11.3K
Granted 19.5K · Sold 12.3K
Granted 7.3K
Granted 103.3K · Sold 47.0K
Granted 4.7K
Granted 76.6K · Sold 66.9K
Granted 168.1K · Sold 56.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Welsh Patrick J10% owner · 3 transactions | — | 7.48Mas of Apr 2006 | — | — | — |
| Carson Russell L10% owner · 3 transactions | — | 7.42Mas of Apr 2006 | — | — | — |
| Barlow Kelly J +7 co-filersDirector · 2 transactions | — | 7.42Mas of Oct 2019 | 959 | — | — |
| McInerney Thomas E10% owner · 3 transactions | — | 7.36Mas of Apr 2006 | — | — | — |
| Denicola Anthony J10% owner · 3 transactions | — | 7.24Mas of Apr 2006 | — | — | — |
| Quaelly Paul B10% owner · 2 transactions | — | 7.19Mas of Apr 2006 | — | — | — |
| Mackesy D Scott10% owner · 2 transactions | — | 7.16Mas of Apr 2006 | — | — | — |
| Rather Jonathan M10% owner · 2 transactions | — | 7.16Mas of Apr 2006 | — | — | — |
| Clark John D10% owner · 2 transactions | — | 7.16Mas of Apr 2006 | — | — | — |
| Matthews James R10% owner · 2 transactions | — | 7.16Mas of Apr 2006 | — | — | — |
| Swani Sanjay10% owner · 2 transactions | — | 7.16Mas of Apr 2006 | — | — | — |
| Welsh Carson Anderson Stowe VIII LP10% owner · 1 transaction | — | 7.16Mas of Apr 2006 | — | — | — |
| Barlow Kelly J +6 co-filersDirector · 2 transactions | — | 6.08Mas of Jun 2018 | 1.2K | — | — |
| VA Partners I, LLC +5 co-filersReporting owner · 14 transactions | — | 5.21Mas of Nov 2018 | — | 472.7K | 875.0K |
| VA Partners I, LLC +6 co-filers10% owner · 4 transactions | — | 5.09Mas of Oct 2019 | — | — | 3.83M |
| Turtle Creek Asset Management Inc.10% owner · 239 transactions | — | 4.93Mas of Jan 2024 | — | 786.0K | 870.0K |
| Anderson Bruce KDirector · 39 transactions | — | 748.6Kas of Mar 2020 | 75.0K | 10.0K | 60.8K |
| Andretta Ralph JPresident and CEO, Director · 39 transactions | — | 583.2K | 705.0K | 3.8K | 15.0K |
| Heffernan Edward JPresident and CEO, Director · 125 transactions | — | 251.9Kas of Feb 2019 | 883.2K | — | 283.3K |
| Scullion John Wformer officer · 44 transactions | — | 220.7Kas of Oct 2009 | 436.6K | — | 238.0K |
| Parks J MichaelDirector · 52 transactions | — | 216.1Kas of Mar 2010 | 953.4K | — | 691.1K |
| Greer Valerie EEVP, Chief Commercial Officer · 29 transactions | — | 155.4K | 194.8K | 3.0K | — |
| Tucker Dwayne HEVP, HR & Corp. Communications · 56 transactions | — | 151.4Kas of Aug 2009 | 332.1K | — | 270.5K |
| Beberman Perry SEVP, Chief Financial Officer · 21 transactions | — | 142.1K | 158.7K | 3.0K | — |
| Minicucci Robert ADirector · 37 transactions | — | 135.2Kas of Mar 2020 | 86.8K | 10.0K | 90.8K |
| Kennedy Bryan JEVP & President, Epsilon · 75 transactions | — | 131.3Kas of Feb 2019 | 248.6K | 238.18 | 72.3K |
| Motes Joseph L IIIEVP, CAO, Gen Counsel & Secy · 58 transactions | — | 129.6K | 189.0K | — | — |
| McConnaughey Tammy MEVP, Operations & Credit Risk · 29 transactions | — | 123.3K | 151.4K | — | — |
| Utay Alan MEVP, CAO, Gen. Counsel, Secy · 50 transactions | — | 113.3Kas of Apr 2010 | 241.5K | — | 123.6K |
| Pearson Bryan AEVP & President, LoyaltyOne · 106 transactions | — | 111.2Kas of Feb 2019 | 447.2K | — | 187.7K |
| Jensen Kenneth RDirector · 23 transactions | — | 78.3Kas of Mar 2020 | 70.3K | 6.6K | — |
| Szeftel Ivan MEVP & Pres, Retail Credit Svcs · 74 transactions | — | 73.8Kas of Mar 2011 | 540.8K | — | 359.7K |
| Driscoll Allegra SEVP, Chief Technology Officer · 6 transactions | — | 60.8K | 50.3K | — | — |
| Gerspach John CDirector · 29 transactions | — | 54.8K | 37.6K | 16.0K | — |
| Miller Melisa AEVP & Pres, Card Services · 55 transactions | — | 42.5Kas of Feb 2019 | 90.2K | — | 31.2K |
| Finkelman Daniel Pformer officer · 21 transactions | — | 39.5Kas of Jul 2007 | 70.7K | — | 42.0K |
| Campbell Jonathan BryanSVP, Chief Accounting Officer · 7 transactions | — | 38.9K | 44.9K | — | — |
| Santillan LauraSVP, Chief Acctg. Officer · 62 transactions | — | 38.2Kas of Oct 2021 | 54.2K | 3.0K | 14.7K |
| King Timothy PEVP & Chief Financial Officer · 15 transactions | — | 36.0Kas of Feb 2021 | 35.3K | — | 5.4K |
| Tucker Laurie AnneDirector · 22 transactions | — | 35.5K | 29.7K | 4.0K | — |
| Kubic Michael Dformer officer · 27 transactions | — | 33.2Kas of Feb 2010 | 82.4K | — | 43.7K |
| Taylor Transient CEVP, Human Resources · 10 transactions | — | 30.4Kas of Feb 2007 | 20.4K | — | 4.8K |
| Ballou Roger HDirector · 42 transactions | — | 30.1K | 47.5K | 8.4K | 29.2K |
| Theriault Timothy JDirector · 13 transactions | — | 27.4K | 22.3K | 4.0K | — |
| Draper E Linn JrDirector · 15 transactions | — | 27.0Kas of Jun 2018 | 26.2K | — | — |
| Turney Sharen JDirector · 9 transactions | — | 23.2K | 20.6K | 1.7K | — |
| Natarajan RajeshDirector · 9 transactions | — | 21.4K | 20.7K | — | — |
| Chesnut John JeffreySVP and Treasurer · 11 transactions | — | 19.1Kas of Oct 2021 | 20.6K | — | 2.0K |
| Epperson Leigh Ann KSVP, General Counsel & Secy · 36 transactions | — | 14.3Kas of Apr 2015 | 23.0K | — | 16.1K |
| Fawcett John J.Director · 8 transactions | — | 12.6K | 7.9K | 4.7K | — |
| Benveniste Lawrence MDirector · 17 transactions | — | 11.4Kas of Jul 2014 | 21.7K | — | 11.5K |
| St Clair JoyceDirector · 4 transactions | — | 11.3K | 11.3K | — | — |
| Cobb D KeithDirector · 20 transactions | — | 9.2Kas of Jun 2017 | 19.5K | — | 12.3K |
| Lakhwara PranitiDirector · 3 transactions | — | 7.3K | 7.3K | — | — |
| Horn Charles LEVP & Senior Advisor · 80 transactions | — | 6.3Kas of Feb 2021 | 103.3K | — | 47.0K |
| Kimbrough KarinDirector · 7 transactions | — | 4.9Kas of Apr 2023 | 4.7K | — | — |
| Wcas Management Corp10% owner · 1 transaction | — | 678as of Apr 2006 | — | — | — |
| Carter Barry Rformer officer · 28 transactions | — | 270as of Oct 2009 | 76.6K | — | 66.9K |
| Iaccarino Michael Lformer officer · 21 transactions | — | 0as of Feb 2009 | 168.1K | — | 56.0K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -7.01M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.