GOCO

Gohealth, Inc.

A Chicago-based digital health insurance marketplace that helps people compare and enroll in Medicare plans, using licensed agents and technology to match shoppers with the right coverage. It began in 2001 as Norvax, a tool for insurance brokers, before two college friends who once sold bar photos online—Clint Jones and Brandon Cruz—rebranded it to GoHealth so everyday consumers could shop directly. The name simply signals the company's shift toward helping regular people "go get" health insurance.