GSHD

Goosehead Insurance, Inc.

An independent insurance agency that sells home and auto policies through its own offices and a nationwide franchise network, its Digital Agent platform letting clients compare quotes from over a hundred carriers in minutes. It was founded in 2003 by Robyn Jones, frustrated trying to insure real-estate properties she was buying, and her husband Mark, a former Bain consultant. The name nods to the goose, symbolizing the freedom to choose.

CUSIP: 38267D109FinancialsUS2 holders

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in the last 3 years

Insider

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions

9.92M—

as of Nov 2023

Sold 15.0K

Camille Lavaun Peterson Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 3 transactions

9.90M—

as of Nov 2023

Sold 15.0K

Desiree Robyn Coleman Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions

9.90M—

as of Nov 2023

Sold 15.0K

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions

9.90M—

as of Nov 2023

Sold 15.0K

Adrienne Morgan Jones Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions

9.89M—

as of Nov 2023

Sold 15.0K

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 3 transactions

9.89M—

as of Nov 2023

Sold 15.0K

Jones Robyn Mary ElizabethDirector, 10% owner, Member of 10% owner group · 5 transactions

9.43M—

as of May 2025

Jones Mark EvanExecutive Chairman, Director, 10% owner, Member of 10% owner group · 23 transactions

8.73M-32.5%

Granted 85.3K · Sold 85.3K

Jones Mark Evan +2 co-filersExecutive Chairman, Director, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group, 10% owner, Member of 10% owner group · 175 transactions

2.01M-80.6%

Sold 1.21M

Jones Serena10% owner, Member of 10% owner group · 4 transactions

711.0K—

as of Aug 2023

Sold 73.0K

Alexandra Nicole Rogers Trust +6 co-filers10% owner, Member of 10% owner group · 10 transactions

702.4K—

as of Aug 2025

Jones Serena +1 co-filer10% owner, Member of 10% owner group · 20 transactions

652.8K—

Sold 57.8K

McConnon ThomasDirector · 5 transactions

610.0K—

Sold 274.7K

Chick & The Bear Irrevocable Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions

353.0K—

as of Nov 2023

Sold 15.0K

Kebodeaux Adrienne10% owner, Member of 10% owner group · 16 transactions

331.6K—

Sold 80.0K

Langston Lindy10% owner, Member of 10% owner group · 12 transactions

283.2K-14.7%

as of May 2025

Sold 25.0K

Romney Lanni10% owner, Member of 10% owner group · 7 transactions

269.0K—

as of Nov 2023

Sold 22.5K

Peterson Camille10% owner, Member of 10% owner group · 4 transactions

258.5K-0.7%

as of Nov 2023

Sold 3.5K

Langston Lindy +1 co-filer10% owner, Member of 10% owner group · 10 transactions

224.5K—

as of Dec 2023

Sold 10.0K

Coleman Desiree10% owner, Member of 10% owner group · 13 transactions

202.5K-20.7%

as of Feb 2024

Sold 50.0K

Lanni Romney Spousal Lifetime Access Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions

180.3K—

as of Nov 2023

Sold 15.0K

Miller MarkPresident and CEO, Director · 11 transactions

40.0K+166.7%

Granted 61.6K · Bought 25.0K · Sold 61.6K

Cruzado WadedDirector · 5 transactions

9.1K+9677.4%

as of Feb 2025

Granted 8.8K · Bought 250 · Sold 8.4K

Langston Patrick Ryan10% owner, Member of 10% owner group · 13 transactions

7.8K+13.9%

Granted 30.0K · Bought 2.8K · Sold 30.0K

Jones Mark E. Jr.President & COO, 10% owner, Member of 10% owner group · 6 transactions

7.0K-54.5%

Bought 7.0K

Goldberg LouisDirector · 1 transaction

5.6K—

Bought 5.6K

Langston Patrick Ryan +1 co-filer10% owner, Member of 10% owner group, Chief Legal Officer, 10% owner, Member of 10% owner group · 10 transactions

5.0K—

as of Dec 2023

Sold 10.0K

Martin John ArthurChief Financial Officer · 1 transaction

5.0K—

Bought 5.0K

Thornthwaite Martin EllisGeneral Counsel · 1 transaction

5.0K—

Bought 5.0K

O'Connor John TerryGeneral Counsel · 4 transactions

3.1K—

Granted 2.5K · Bought 3.1K · Sold 2.5K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions	—	9.92Mas of Nov 2023	—	—	15.0K
Camille Lavaun Peterson Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 3 transactions	—	9.90Mas of Nov 2023	—	—	15.0K
Desiree Robyn Coleman Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions	—	9.90Mas of Nov 2023	—	—	15.0K
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions	—	9.90Mas of Nov 2023	—	—	15.0K
Adrienne Morgan Jones Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions	—	9.89Mas of Nov 2023	—	—	15.0K
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 3 transactions	—	9.89Mas of Nov 2023	—	—	15.0K
Jones Robyn Mary ElizabethDirector, 10% owner, Member of 10% owner group · 5 transactions	—	9.43Mas of May 2025	—	—	—
Jones Mark EvanExecutive Chairman, Director, 10% owner, Member of 10% owner group · 23 transactions	-32.5%	8.73M	85.3K	—	85.3K
Jones Mark Evan +2 co-filersExecutive Chairman, Director, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group, 10% owner, Member of 10% owner group · 175 transactions	-80.6%	2.01M	—	—	1.21M
Jones Serena10% owner, Member of 10% owner group · 4 transactions	—	711.0Kas of Aug 2023	—	—	73.0K
Alexandra Nicole Rogers Trust +6 co-filers10% owner, Member of 10% owner group · 10 transactions	—	702.4Kas of Aug 2025	—	—	—
Jones Serena +1 co-filer10% owner, Member of 10% owner group · 20 transactions	—	652.8K	—	—	57.8K
McConnon ThomasDirector · 5 transactions	—	610.0K	—	—	274.7K
Chick & The Bear Irrevocable Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions	—	353.0Kas of Nov 2023	—	—	15.0K
Kebodeaux Adrienne10% owner, Member of 10% owner group · 16 transactions	—	331.6K	—	—	80.0K
Langston Lindy10% owner, Member of 10% owner group · 12 transactions	-14.7%	283.2Kas of May 2025	—	—	25.0K
Romney Lanni10% owner, Member of 10% owner group · 7 transactions	—	269.0Kas of Nov 2023	—	—	22.5K
Peterson Camille10% owner, Member of 10% owner group · 4 transactions	-0.7%	258.5Kas of Nov 2023	—	—	3.5K
Langston Lindy +1 co-filer10% owner, Member of 10% owner group · 10 transactions	—	224.5Kas of Dec 2023	—	—	10.0K
Coleman Desiree10% owner, Member of 10% owner group · 13 transactions	-20.7%	202.5Kas of Feb 2024	—	—	50.0K
Lanni Romney Spousal Lifetime Access Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions	—	180.3Kas of Nov 2023	—	—	15.0K
Miller MarkPresident and CEO, Director · 11 transactions	+166.7%	40.0K	61.6K	25.0K	61.6K
Cruzado WadedDirector · 5 transactions	+9677.4%	9.1Kas of Feb 2025	8.8K	250	8.4K
Langston Patrick Ryan10% owner, Member of 10% owner group · 13 transactions	+13.9%	7.8K	30.0K	2.8K	30.0K
Jones Mark E. Jr.President & COO, 10% owner, Member of 10% owner group · 6 transactions	-54.5%	7.0K	—	7.0K	—
Goldberg LouisDirector · 1 transaction	—	5.6K	—	5.6K	—
Langston Patrick Ryan +1 co-filer10% owner, Member of 10% owner group, Chief Legal Officer, 10% owner, Member of 10% owner group · 10 transactions	—	5.0Kas of Dec 2023	—	—	10.0K
Martin John ArthurChief Financial Officer · 1 transaction	—	5.0K	—	5.0K	—
Thornthwaite Martin EllisGeneral Counsel · 1 transaction	—	5.0K	—	5.0K	—
O'Connor John TerryGeneral Counsel · 4 transactions	—	3.1K	2.5K	3.1K	2.5K

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.