GSHD

Goosehead Insurance, Inc.

An independent insurance agency that sells home and auto policies through its own offices and a nationwide franchise network, its Digital Agent platform letting clients compare quotes from over a hundred carriers in minutes. It was founded in 2003 by Robyn Jones, frustrated trying to insure real-estate properties she was buying, and her husband Mark, a former Bain consultant. The name nods to the goose, symbolizing the freedom to choose.

CUSIP: 38267D109FinancialsUS2 holders

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in the last 5 years

Insider

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions

9.92M—

as of Nov 2023

Sold 15.0K

Camille Lavaun Peterson Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 3 transactions

9.90M—

as of Nov 2023

Sold 15.0K

Desiree Robyn Coleman Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 8 transactions

9.90M—

as of Nov 2023

Sold 19.0K

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions

9.90M—

as of Nov 2023

Sold 15.0K

Adrienne Morgan Jones Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions

9.89M—

as of Nov 2023

Sold 15.0K

Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 3 transactions

9.89M—

as of Nov 2023

Sold 15.0K

Jones Robyn Mary ElizabethDirector, 10% owner, Member of 10% owner group · 8 transactions

9.43M—

as of May 2025

Jones Mark EvanExecutive Chairman, Director, 10% owner, Member of 10% owner group · 82 transactions

8.73M-32.9%

Granted 260.0K · Sold 260.0K

Colby Michael C.President and COO · 98 transactions

3.52M—

as of Mar 2022

Sold 120.0K

Jones Mark Evan +2 co-filersExecutive Chairman, Director, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group, 10% owner, Member of 10% owner group · 512 transactions

2.01M-24.5%

Sold 3.05M

Jones AdrienneReporting owner · 6 transactions

949.7K—

as of Aug 2022

Sold 27.3K

Jones Serena +1 co-filer10% owner, Member of 10% owner group · 2 transactions

783.8K—

as of Jun 2023

Jones Serena10% owner, Member of 10% owner group · 22 transactions

711.0K—

as of Aug 2023

Sold 114.2K

Alexandra Nicole Rogers Trust +6 co-filers10% owner, Member of 10% owner group · 10 transactions

702.4K—

as of Aug 2025

Jones Serena +1 co-filer10% owner, Member of 10% owner group · 22 transactions

652.8K—

Sold 57.8K

McConnon ThomasDirector · 11 transactions

610.0K—

Bought 159.3K · Sold 274.7K

Chick & The Bear Irrevocable Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions

353.0K—

as of Nov 2023

Sold 15.0K

Kebodeaux Adrienne10% owner, Member of 10% owner group · 19 transactions

331.6K—

Sold 102.7K

Langston Lindy10% owner, Member of 10% owner group · 19 transactions

283.2K—

as of May 2025

Sold 55.0K

Romney Lanni10% owner, Member of 10% owner group · 7 transactions

269.0K—

as of Nov 2023

Sold 22.5K

Peterson Camille10% owner, Member of 10% owner group · 49 transactions

258.5K-24.9%

as of Nov 2023

Sold 88.1K

Langston Lindy +1 co-filer10% owner, Member of 10% owner group · 10 transactions

224.5K—

as of Dec 2023

Sold 10.0K

Coleman Desiree10% owner, Member of 10% owner group · 74 transactions

202.5K-45.3%

as of Feb 2024

Sold 158.6K

Lanni Romney Spousal Lifetime Access Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions

180.3K—

as of Nov 2023

Sold 15.0K

Colby Mark S.CFO · 1 transaction

45.9K-25.1%

as of Dec 2021

Miller MarkPresident and CEO, Director · 17 transactions

40.0K—

Granted 61.6K · Bought 40.0K · Sold 61.6K

Cruzado WadedDirector · 6 transactions

9.1K—

as of Feb 2025

Granted 8.8K · Bought 343 · Sold 8.4K

Langston Patrick Ryan10% owner, Member of 10% owner group · 20 transactions

7.8K-48%

Granted 90.0K · Bought 2.8K · Sold 90.0K

Jones Mark E. Jr.President & COO, 10% owner, Member of 10% owner group · 58 transactions

7.0K—

Bought 7.0K · Sold 160.0K

Goldberg LouisDirector · 1 transaction

5.6K—

Bought 5.6K

Langston Patrick Ryan +1 co-filer10% owner, Member of 10% owner group, Chief Legal Officer, 10% owner, Member of 10% owner group · 10 transactions

5.0K—

as of Dec 2023

Sold 10.0K

Martin John ArthurChief Financial Officer · 1 transaction

5.0K—

Bought 5.0K

Thornthwaite Martin EllisGeneral Counsel · 1 transaction

5.0K—

Bought 5.0K

O'Connor John TerryGeneral Counsel · 4 transactions

3.1K—

Granted 2.5K · Bought 3.1K · Sold 2.5K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions	—	9.92Mas of Nov 2023	—	—	15.0K
Camille Lavaun Peterson Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 3 transactions	—	9.90Mas of Nov 2023	—	—	15.0K
Desiree Robyn Coleman Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 8 transactions	—	9.90Mas of Nov 2023	—	—	19.0K
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 4 transactions	—	9.90Mas of Nov 2023	—	—	15.0K
Adrienne Morgan Jones Family Trust 2014 +2 co-filersCEO, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group · 4 transactions	—	9.89Mas of Nov 2023	—	—	15.0K
Jones Mark Evan +2 co-filersDirector, 10% owner, Member of 10% owner group, CEO, 10% owner, Member of 10% owner group · 3 transactions	—	9.89Mas of Nov 2023	—	—	15.0K
Jones Robyn Mary ElizabethDirector, 10% owner, Member of 10% owner group · 8 transactions	—	9.43Mas of May 2025	—	—	—
Jones Mark EvanExecutive Chairman, Director, 10% owner, Member of 10% owner group · 82 transactions	-32.9%	8.73M	260.0K	—	260.0K
Colby Michael C.President and COO · 98 transactions	—	3.52Mas of Mar 2022	—	—	120.0K
Jones Mark Evan +2 co-filersExecutive Chairman, Director, 10% owner, Member of 10% owner group, Director, 10% owner, Member of 10% owner group, 10% owner, Member of 10% owner group · 512 transactions	-24.5%	2.01M	—	—	3.05M
Jones AdrienneReporting owner · 6 transactions	—	949.7Kas of Aug 2022	—	—	27.3K
Jones Serena +1 co-filer10% owner, Member of 10% owner group · 2 transactions	—	783.8Kas of Jun 2023	—	—	—
Jones Serena10% owner, Member of 10% owner group · 22 transactions	—	711.0Kas of Aug 2023	—	—	114.2K
Alexandra Nicole Rogers Trust +6 co-filers10% owner, Member of 10% owner group · 10 transactions	—	702.4Kas of Aug 2025	—	—	—
Jones Serena +1 co-filer10% owner, Member of 10% owner group · 22 transactions	—	652.8K	—	—	57.8K
McConnon ThomasDirector · 11 transactions	—	610.0K	—	159.3K	274.7K
Chick & The Bear Irrevocable Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions	—	353.0Kas of Nov 2023	—	—	15.0K
Kebodeaux Adrienne10% owner, Member of 10% owner group · 19 transactions	—	331.6K	—	—	102.7K
Langston Lindy10% owner, Member of 10% owner group · 19 transactions	—	283.2Kas of May 2025	—	—	55.0K
Romney Lanni10% owner, Member of 10% owner group · 7 transactions	—	269.0Kas of Nov 2023	—	—	22.5K
Peterson Camille10% owner, Member of 10% owner group · 49 transactions	-24.9%	258.5Kas of Nov 2023	—	—	88.1K
Langston Lindy +1 co-filer10% owner, Member of 10% owner group · 10 transactions	—	224.5Kas of Dec 2023	—	—	10.0K
Coleman Desiree10% owner, Member of 10% owner group · 74 transactions	-45.3%	202.5Kas of Feb 2024	—	—	158.6K
Lanni Romney Spousal Lifetime Access Trust +1 co-filer10% owner, Member of 10% owner group · 3 transactions	—	180.3Kas of Nov 2023	—	—	15.0K
Colby Mark S.CFO · 1 transaction	-25.1%	45.9Kas of Dec 2021	—	—	—
Miller MarkPresident and CEO, Director · 17 transactions	—	40.0K	61.6K	40.0K	61.6K
Cruzado WadedDirector · 6 transactions	—	9.1Kas of Feb 2025	8.8K	343	8.4K
Langston Patrick Ryan10% owner, Member of 10% owner group · 20 transactions	-48%	7.8K	90.0K	2.8K	90.0K
Jones Mark E. Jr.President & COO, 10% owner, Member of 10% owner group · 58 transactions	—	7.0K	—	7.0K	160.0K
Goldberg LouisDirector · 1 transaction	—	5.6K	—	5.6K	—
Langston Patrick Ryan +1 co-filer10% owner, Member of 10% owner group, Chief Legal Officer, 10% owner, Member of 10% owner group · 10 transactions	—	5.0Kas of Dec 2023	—	—	10.0K
Martin John ArthurChief Financial Officer · 1 transaction	—	5.0K	—	5.0K	—
Thornthwaite Martin EllisGeneral Counsel · 1 transaction	—	5.0K	—	5.0K	—
O'Connor John TerryGeneral Counsel · 4 transactions	—	3.1K	2.5K	3.1K	2.5K

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.