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Grocery Outlet Holding Corp.

An extreme-value grocer that sells name-brand food and household goods at deep discounts, sourced from manufacturers' order cancellations and overruns in a rotating "treasure hunt" selection, through hundreds of independently operated stores across the US. It began in 1946 when founder Jim Read bought government surplus canned goods in San Francisco and resold them from vacant storefronts. Shoppers' astonished reactions to the markdowns gave the store's signature "WOW!" deals their name.