Grove Collaborative Holdings, Inc.
A San Francisco-based online retailer of environmentally friendly, non-toxic household and personal care products, Grove Collaborative vets every item it sells for health and sustainability. Founded in 2012 as ePantry, it renamed itself Grove Collaborative in 2016—"grove" evoking a cluster of trees to reflect its nature mission. Its in-house brand, Grove Co., sells reusable glass and aluminum spray bottles paired with cleaning concentrates to cut out single-use plastic.
Bought 12.70M
Sold 308.9K
Sold 45.9K
Granted 236.5K
Sold 930.0K
Granted 8.04M · Bought 190.5K · Sold 11.7K
Granted 542.1K · Bought 173.7K
Granted 575.0K · Bought 730.2K
Sold 151.6K
Granted 1.06M
Granted 283.8K
Granted 283.8K
Granted 1.50M · Sold 403.8K
Granted 44.3K
Granted 870.4K
Granted 330.1K · Bought 32.8K
Granted 159.7K · Bought 100.0K
Granted 37.4K
Granted 107.4K
Sold 451.7K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Branson Sir Richard +4 co-filers10% owner · 5 transactions | — | 22.67Mas of Aug 2022 | — | 12.70M | — |
| Crowe Jeffrey +4 co-filers10% owner · 1 transaction | — | 16.13Mas of Apr 2023 | — | — | — |
| SCM GC Investments Ltd +4 co-filers10% owner · 14 transactions | — | 9.60Mas of Dec 2022 | — | — | 308.9K |
| SCM GC Investments Ltd +3 co-filers10% owner · 2 transactions | — | 9.02Mas of Nov 2022 | — | — | 45.9K |
| Branson Sir Richard +3 co-filers10% owner · 2 transactions | — | 8.46Mas of Mar 2024 | 236.5K | — | — |
| Mayfield Select, A Cayman Islands Exempted Limited Partnership +5 co-filers10% owner · 4 transactions | — | 2.27Mas of Jul 2023 | — | — | 930.0K |
| Landesberg StuartDirector · 114 transactions | — | 1.83M | 8.04M | 190.5K | 11.7K |
| Yurcisin Jeffrey MichaelPresident & CEO, Director · 62 transactions | — | 638.7K | 542.1K | 173.7K | — |
| Replogle John BDirector · 36 transactions | — | 565.0K | 575.0K | 730.2K | — |
| Sculptor Capital Holding Corp +9 co-filers10% owner · 20 transactions | — | 487.4Kas of Jun 2022 | — | — | 151.6K |
| Cervantes SergioChief Financial Officer · 58 transactions | — | 299.6Kas of Feb 2025 | 1.06M | — | — |
| Silverman JonathanSenior VP, Physical Goods · 1 transaction | — | 275.3Kas of Oct 2022 | — | — | — |
| Miller Kristine EDirector · 6 transactions | — | 198.8K | 283.8K | — | — |
| Sramek Naytri ShroffDirector · 6 transactions | — | 198.8K | 283.8K | — | — |
| Clark ChristopherChief Technology Officer · 116 transactions | — | 186.2Kas of Feb 2025 | 1.50M | — | 403.8K |
| Giesler Gary ScottChief Legal Officer, Secretary · 10 transactions | — | 176.3K | 44.3K | — | — |
| Perry JennieChief Marketing Officer · 50 transactions | — | 172.3Kas of May 2024 | 870.4K | — | — |
| Costin DelidaCh. Legal & People Off., Secy. · 1 transaction | — | 162.6Kas of Jun 2022 | — | — | — |
| Glazer David A.Director · 28 transactions | — | 158.1Kas of Aug 2025 | 330.1K | 32.8K | — |
| Cleary Kevin MichaelDirector · 4 transactions | — | 73.5Kas of May 2024 | 159.7K | 100.0K | — |
| Anderson Kathryn LowDirector · 1 transaction | — | 37.4K | 37.4K | — | — |
| Siragusa ThomasCFO · 64 transactions | — | 29.8K | 107.4K | — | — |
| Sculptor Capital Holding Corp +4 co-filers10% owner · 20 transactions | — | 0as of Oct 2022 | — | — | 451.7K |
| Vieco Investments LTDFormer 10% Owner · 1 transaction | — | 0as of Nov 2023 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: +11.62M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.