Harley-Davidson, Inc.
A maker of heavyweight motorcycles, founded in 1903 in Milwaukee, Wisconsin, and named for its four founders: William Harley and Arthur, Walter, and William Davidson. Beyond gas-powered touring and cruiser bikes, it sells parts and apparel, an all-electric motorcycle line called LiveWire, and rider financing and insurance through Harley-Davidson Financial Services. Its iconic black-and-orange "bar and shield" logo traces back to 1908, though nobody knows for sure who actually designed it.
Granted 17.1K · Sold 3.1K
Granted 6.0K
Granted 12.4K · Sold 1.6K
Granted 6.0K
Granted 6.0K · Sold 6.5K
Granted 8.3K
Granted 6.0K · Bought 4.0K
Granted 8.6K
Bought 15.0K
Granted 6.0K · Bought 2.8K
Sold 11.5K
Granted 7.6K
Granted 3.0K
Granted 2.5K
Granted 2.1K
Granted 11.4K · Sold 8.4K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Root Jonathan RCFO and CCO · 10 transactions | +24.3% | 46.0K | 17.1K | — | 3.1K |
| Alstead TroyDirector · 1 transaction | +32.9% | 41.2K | 6.0K | — | — |
| Krause Paul JChief Legal Officer · 9 transactions | +18.5% | 30.6K | 12.4K | — | 1.6K |
| Sylvester MaryroseDirector · 1 transaction | +57.7% | 27.9K | 6.0K | — | — |
| Farley Jr James DDirector · 2 transactions | +20.3% | 22.2K | 6.0K | — | 6.5K |
| Termaat ToriChief Human Resources Officer · 8 transactions | +47.9% | 18.0K | 8.3K | — | — |
| Flees Lori AnnDirector · 2 transactions | +244.5% | 17.2K | 6.0K | 4.0K | — |
| Koval GlenSVP Motorcycle Development · 8 transactions | +54.1% | 15.7K | 8.6K | — | — |
| Starrs ArtiePresident & CEO, Director · 1 transaction | — | 15.0K | — | 15.0K | — |
| Masood RafehDirector · 2 transactions | +186.8% | 13.5K | 6.0K | 2.8K | — |
| Mansfield Luke ChristopherChief Commercial Officer · 1 transaction | -47.9% | 12.5K | — | — | 11.5K |
| Nova Daniel JDirector · 2 transactions | — | 7.6K | 7.6K | — | — |
| Golston Allan C.Director · 1 transaction | +231.2% | 7.3K | 3.0K | — | — |
| Reintjes Matthew JDirector · 1 transaction | — | 2.5K | 2.5K | — | — |
| Beck Bryan AndrewChief Accounting Officer · 6 transactions | — | 1.4K | 2.1K | — | — |
| Do CharlesSr. Vice President, HDFSI · 8 transactions | -89.3% | 183 | 11.4K | — | 8.4K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last year: -9.2K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.