Harley-Davidson, Inc.
A maker of heavyweight motorcycles, founded in 1903 in Milwaukee, Wisconsin, and named for its four founders: William Harley and Arthur, Walter, and William Davidson. Beyond gas-powered touring and cruiser bikes, it sells parts and apparel, an all-electric motorcycle line called LiveWire, and rider financing and insurance through Harley-Davidson Financial Services. Its iconic black-and-orange "bar and shield" logo traces back to 1908, though nobody knows for sure who actually designed it.
Granted 474.8K · Bought 25.8K
Granted 46.9K · Sold 5.3K
Granted 20.8K
Granted 6.0K
Granted 47.6K · Sold 1.6K
Granted 19.4K
Granted 20.8K · Sold 4.3K
Granted 40.8K
Granted 27.5K · Sold 6.5K
Granted 26.8K
Granted 3.6K
Granted 8.2K · Bought 4.0K
Granted 21.7K
Bought 15.0K
Granted 6.0K · Bought 7.5K
Granted 9.4K · Sold 14.9K
Granted 16.5K · Sold 8.6K
Granted 14.9K
Granted 7.6K
Granted 7.3K
Granted 7.7K
Granted 10.3K
Granted 2.5K
Granted 2.1K
Granted 12.9K · Sold 8.4K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Zeitz JochenPresident and CEO, Director · 36 transactions | — | 676.2Kas of Feb 2025 | 474.8K | 25.8K | — |
| Root Jonathan RCFO and CCO · 43 transactions | +163.9% | 46.0K | 46.9K | — | 5.3K |
| Alstead TroyDirector · 5 transactions | +102.2% | 41.2K | 20.8K | — | — |
| Thomas James DarrellVP/Treasurer · 8 transactions | +10.3% | 33.3Kas of Feb 2022 | 6.0K | — | — |
| Krause Paul JChief Legal Officer · 45 transactions | +503.5% | 30.6K | 47.6K | — | 1.6K |
| Linebarger Norman ThomasDirector · 5 transactions | +200.4% | 29.1Kas of May 2025 | 19.4K | — | — |
| Sylvester MaryroseDirector · 8 transactions | +1.5% | 27.9K | 20.8K | — | 4.3K |
| Krishnan JagdishChief Digital Officer · 22 transactions | +19869.4% | 26.8Kas of Feb 2025 | 40.8K | — | — |
| Farley Jr James DDirector · 9 transactions | +1841.6% | 22.2K | 27.5K | — | 6.5K |
| Termaat ToriChief Human Resources Officer · 36 transactions | — | 18.0K | 26.8K | — | — |
| Anderson R JohnDirector · 1 transaction | +26.2% | 17.3Kas of May 2023 | 3.6K | — | — |
| Flees Lori AnnDirector · 3 transactions | — | 17.2K | 8.2K | 4.0K | — |
| Koval GlenSVP Motorcycle Development · 26 transactions | — | 15.7K | 21.7K | — | — |
| Starrs ArtiePresident & CEO, Director · 1 transaction | — | 15.0K | — | 15.0K | — |
| Masood RafehDirector · 5 transactions | — | 13.5K | 6.0K | 7.5K | — |
| Mansfield Luke ChristopherChief Commercial Officer · 10 transactions | +55.8% | 12.5K | 9.4K | — | 14.9K |
| Kornetzke Mark RChief Accounting Officer · 27 transactions | +19.1% | 10.1Kas of Feb 2025 | 16.5K | — | 8.6K |
| O'Sullivan Coyne Edel M.Chief Commercial Officer · 12 transactions | — | 8.5Kas of Feb 2024 | 14.9K | — | — |
| Nova Daniel JDirector · 2 transactions | — | 7.6K | 7.6K | — | — |
| Golston Allan C.Director · 3 transactions | — | 7.3K | 7.3K | — | — |
| Goetter Gina MChief Financial Officer · 6 transactions | +2636.2% | 6.1Kas of Feb 2023 | 7.7K | — | — |
| Niketh BryanSVP, Motor Co. Product & Ops · 10 transactions | -59.3% | 4.2K | 10.3K | — | — |
| Reintjes Matthew JDirector · 1 transaction | — | 2.5K | 2.5K | — | — |
| Beck Bryan AndrewChief Accounting Officer · 6 transactions | — | 1.4K | 2.1K | — | — |
| Do CharlesSr. Vice President, HDFSI · 10 transactions | — | 183 | 12.9K | — | 8.4K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: +2.7K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.