Harley-Davidson, Inc.
A maker of heavyweight motorcycles, founded in 1903 in Milwaukee, Wisconsin, and named for its four founders: William Harley and Arthur, Walter, and William Davidson. Beyond gas-powered touring and cruiser bikes, it sells parts and apparel, an all-electric motorcycle line called LiveWire, and rider financing and insurance through Harley-Davidson Financial Services. Its iconic black-and-orange "bar and shield" logo traces back to 1908, though nobody knows for sure who actually designed it.
Granted 717.2K · Bought 276.9K · Sold 7.9K
Granted 860.0K · Sold 960.0K
Granted 13.8K · Bought 100.0K · Sold 200.0K
Granted 62.4K · Sold 59.2K
Granted 154.8K · Sold 114.3K
Granted 439.5K · Sold 174.4K
Granted 823.2K · Bought 1.5K · Sold 504.6K
Granted 169.0K · Sold 288.1K
Granted 252.5K · Bought 13.5K · Sold 249.3K
Granted 79.9K
Granted 148.3K · Sold 106.1K
Granted 49.2K
Granted 94.3K · Sold 41.0K
Granted 50.8K · Sold 5.3K
Granted 266.6K · Sold 190.4K
Granted 41.2K · Bought 10 · Sold 10
Granted 655
Granted 5.4K
Granted 16.5K · Sold 10.4K
Granted 95.9K · Sold 53.7K
Granted 50.4K · Sold 30.4K
Granted 15.7K · Sold 2.2K
Granted 5.5K · Bought 6.5K · Sold 3.2K
Granted 53.0K · Sold 1.6K
Granted 20.9K
Granted 29.1K
Granted 46.4K · Sold 23.3K
Granted 48.3K · Sold 4.3K
Granted 40.8K
Granted 58.4K · Sold 20.9K
Granted 28.7K · Sold 6.5K
Granted 31.1K · Sold 30.7K
Granted 31.7K · Sold 31.3K
Granted 1.1K
Granted 19.9K
Granted 26.8K
Granted 3.3K
Granted 11.2K · Bought 200
Granted 8.2K · Bought 4.0K
Granted 21.7K
Bought 15.0K
Granted 79.4K · Sold 73.6K
Granted 6.0K · Bought 7.5K
Granted 38.3K · Sold 28.4K
Granted 20.0K · Bought 735 · Sold 14.9K
Granted 113.7K · Sold 92.7K
Granted 120.5K · Sold 112.9K
Granted 76.9K · Sold 75.5K
Granted 57.8K · Sold 39.3K
Granted 14.9K
Granted 7.6K
Granted 7.3K
Granted 8.5K
Granted 56.7K · Sold 52.2K
Granted 6.4K · Bought 271 · Sold 80
Granted 7.7K
Granted 5.1K · Sold 2.8K
Granted 3.2K · Sold 7.0K
Granted 17.9K
Bought 4.5K
Granted 3.2K
Granted 3.7K
Bought 1.8K
Granted 2.5K
Granted 2.1K
Granted 12.9K · Sold 8.4K
Bought 50.0K · Sold 52.6K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Zeitz JochenPresident and CEO, Director · 62 transactions | — | 676.2Kas of Feb 2025 | 717.2K | 276.9K | 7.9K |
| Bleustein Jeffrey LReporting owner · 93 transactions | — | 636.2Kas of Apr 2008 | 860.0K | — | 960.0K |
| James Donald ADirector · 11 transactions | — | 634.6Kas of Feb 2017 | 13.8K | 100.0K | 200.0K |
| Brostowitz James MVP & Treasurer · 25 transactions | — | 366.0Kas of Nov 2006 | 62.4K | — | 59.2K |
| Ziemer James LPresident & CEO, Director · 48 transactions | — | 358.1Kas of Feb 2009 | 154.8K | — | 114.3K |
| Levatich Matthew SPresident & CEO, Director · 63 transactions | — | 330.4Kas of Feb 2020 | 439.5K | — | 174.4K |
| Wandell Keith EChairman, President & CEO, Director · 45 transactions | — | 176.7Kas of May 2015 | 823.2K | 1.5K | 504.6K |
| McCaslin James AEVP Corporate Product Planning · 58 transactions | — | 164.8Kas of Apr 2010 | 169.0K | — | 288.1K |
| Olin John AFormer SVP & CFO · 64 transactions | — | 143.8Kas of Nov 2020 | 252.5K | 13.5K | 249.3K |
| Bergmann Thomas EEVP & CFO, Acting Pres-HDFS · 4 transactions | — | 80.2Kas of Feb 2009 | 79.9K | — | — |
| Lione Gail AExec VP, Gen Counsel & Secy · 38 transactions | — | 79.2Kas of Apr 2010 | 148.3K | — | 106.1K |
| Dannehl William BEVP-Chief Org Transfmtn Ofcr · 4 transactions | — | 57.7Kas of Feb 2009 | 49.2K | — | — |
| Hutchinson Ronald MSr VP-Product Development · 23 transactions | — | 55.8Kas of Feb 2009 | 94.3K | — | 41.0K |
| Root Jonathan RCFO and CCO · 53 transactions | — | 46.0K | 50.8K | — | 5.3K |
| Hund Lawrence GChief Commercial Officer · 71 transactions | — | 41.9Kas of Feb 2021 | 266.6K | — | 190.4K |
| Alstead TroyDirector · 13 transactions | — | 41.2K | 41.2K | 10 | 10 |
| Guiffre AmyVP & Chief Communications Ofcr · 2 transactions | — | 39.4Kas of Feb 2021 | 655 | — | — |
| Norling James ADirector · 5 transactions | — | 36.6Kas of Feb 2017 | 5.4K | — | — |
| Copes Rodney JVP, Gen Mgr-Pilgrim Rd · 4 transactions | — | 36.3Kas of May 2007 | 16.5K | — | 10.4K |
| Kumbier MichelleSVP, Motor Co. Product & Ops · 36 transactions | — | 36.0Kas of Feb 2020 | 95.9K | — | 53.7K |
| Flickinger Jon RPresident & COO Buell · 26 transactions | — | 34.0Kas of Apr 2010 | 50.4K | — | 30.4K |
| Thomas James DarrellVP/Treasurer · 18 transactions | — | 33.3Kas of Feb 2022 | 15.7K | — | 2.2K |
| Allen Barry KDirector · 6 transactions | — | 31.3Kas of Apr 2014 | 5.5K | 6.5K | 3.2K |
| Krause Paul JChief Legal Officer · 59 transactions | — | 30.6K | 53.0K | — | 1.6K |
| Beattie Richard IDirector · 14 transactions | — | 29.4Kas of Apr 2016 | 20.9K | — | — |
| Linebarger Norman ThomasDirector · 8 transactions | — | 29.1Kas of May 2025 | 29.1K | — | — |
| Eberle Karl MSr. VP, Manufacturing · 23 transactions | — | 28.3Kas of Feb 2009 | 46.4K | — | 23.3K |
| Sylvester MaryroseDirector · 17 transactions | — | 27.9K | 48.3K | — | 4.3K |
| Krishnan JagdishChief Digital Officer · 22 transactions | — | 26.8Kas of Feb 2025 | 40.8K | — | — |
| Richer Mark HansSVP, Chief Mktg Officer · 8 transactions | — | 23.0Kas of Aug 2015 | 58.4K | — | 20.9K |
| Farley Jr James DDirector · 10 transactions | — | 22.2K | 28.7K | — | 6.5K |
| Baker John PGM, Corp Strat,Bus Dev & Susta · 50 transactions | — | 21.9Kas of Feb 2015 | 31.1K | — | 30.7K |
| Hevey John AVP Strat Plng & Bus Dev · 28 transactions | — | 21.8Kas of Oct 2006 | 31.7K | — | 31.3K |
| Giuffre AmyVP & Chief Communications Ofcr · 4 transactions | — | 20.6Kas of Feb 2021 | 1.1K | — | — |
| Naqvi Saiyid T.President - HDFS · 2 transactions | — | 19.9Kas of Feb 2008 | 19.9K | — | — |
| Termaat ToriChief Human Resources Officer · 36 transactions | — | 18.0K | 26.8K | — | — |
| Henderson SusanVP, Communications · 1 transaction | — | 17.9Kas of Feb 2010 | 3.3K | — | — |
| Anderson R JohnDirector · 4 transactions | — | 17.3Kas of May 2023 | 11.2K | 200 | — |
| Flees Lori AnnDirector · 3 transactions | — | 17.2K | 8.2K | 4.0K | — |
| Koval GlenSVP Motorcycle Development · 26 transactions | — | 15.7K | 21.7K | — | — |
| Starrs ArtiePresident & CEO, Director · 1 transaction | — | 15.0K | — | 15.0K | — |
| Sutton W Kenneth JrVP, Engineering · 33 transactions | — | 14.6Kas of Feb 2007 | 79.4K | — | 73.6K |
| Masood RafehDirector · 5 transactions | — | 13.5K | 6.0K | 7.5K | — |
| Scott Harold AVP-Human Resources · 6 transactions | — | 13.4Kas of Feb 2007 | 38.3K | — | 28.4K |
| Mansfield Luke ChristopherChief Commercial Officer · 19 transactions | — | 12.5K | 20.0K | 735 | 14.9K |
| Jones Paul JVP & Chief Legal Officer · 55 transactions | — | 12.2Kas of Jul 2019 | 113.7K | — | 92.7K |
| Bischmann Joanne MVice President, Communications · 80 transactions | — | 11.0Kas of Feb 2019 | 120.5K | — | 112.9K |
| Calaway Tonit MVP, Human Resources · 51 transactions | — | 10.4Kas of Apr 2016 | 76.9K | — | 75.5K |
| Kornetzke Mark RChief Accounting Officer · 97 transactions | — | 10.1Kas of Feb 2025 | 57.8K | — | 39.3K |
| O'Sullivan Coyne Edel M.Chief Commercial Officer · 12 transactions | — | 8.5Kas of Feb 2024 | 14.9K | — | — |
| Nova Daniel JDirector · 2 transactions | — | 7.6K | 7.6K | — | — |
| Golston Allan C.Director · 3 transactions | — | 7.3K | 7.3K | — | — |
| Anding Julie MChief Administrative Officer · 8 transactions | — | 7.2Kas of Jun 2021 | 8.5K | — | — |
| Zarcone Donna FPres. & COO of HDFS · 17 transactions | — | 6.7Kas of Aug 2006 | 56.7K | — | 52.2K |
| Green Judson CDirector · 11 transactions | — | 6.6Kas of May 2011 | 6.4K | 271 | 80 |
| Goetter Gina MChief Financial Officer · 6 transactions | — | 6.1Kas of Feb 2023 | 7.7K | — | — |
| Rocker TchernaviaVP-Human Resources · 14 transactions | — | 5.5Kas of Feb 2019 | 5.1K | — | 2.8K |
| Levinson Sara LDirector · 5 transactions | — | 4.6Kas of May 2025 | 3.2K | — | 7.0K |
| Niketh BryanSVP, Motor Co. Product & Ops · 18 transactions | — | 4.2K | 17.9K | — | — |
| Brooks MarthaDirector · 7 transactions | — | 4.0Kas of Mar 2014 | — | 4.5K | — |
| Cummings SeanSVP, Global Demand · 6 transactions | — | 3.9Kas of Feb 2017 | 3.2K | — | — |
| Cave Michael JReporting owner · 1 transaction | — | 3.7Kas of May 2022 | 3.7K | — | — |
| Miles George L JrDirector · 2 transactions | — | 3.1Kas of May 2016 | — | 1.8K | — |
| Reintjes Matthew JDirector · 1 transaction | — | 2.5K | 2.5K | — | — |
| Beck Bryan AndrewChief Accounting Officer · 6 transactions | — | 1.4K | 2.1K | — | — |
| Do CharlesSr. Vice President, HDFSI · 10 transactions | — | 183 | 12.9K | — | 8.4K |
| Conrades George HDirector · 7 transactions | — | 0as of Aug 2015 | — | 50.0K | 52.6K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -3.20M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.