HRI

Herc Holdings Inc.

A North American equipment rental company, Herc Holdings rents out machinery like aerial lifts, earthmoving machines, power generators, and climate-control units to construction firms, manufacturers, governments, and even entertainment productions. It began in 1965 as Hertz Equipment Rental Corporation, the rental arm of the car-rental giant, and was spun off as an independent company in 2016. The name "Herc" is just an acronym for that original Hertz Equipment Rental Corporation — not a nod to the mythical strongman, though the coincidence fits.