JJSF

J&J Snack Foods Corp.

A maker of snacks and frozen drinks sold in stadiums, movie theaters, and supermarkets, J&J Snack Foods is behind SUPERPRETZEL soft pretzels, ICEE and SLUSH PUPPIE frozen beverages, DIPPIN' DOTS, and LUIGI'S treats. Founder Gerald Shreiber, a former machinist with no food background, bought a failing pretzel business at a bankruptcy auction in 1971 for a bargain and built the world's largest soft-pretzel maker. The company still bears the initials of that original J&J Pretzel Co. it rescued.