The Brand House Collective, Inc.
A multi-brand home retailer born from a rebranding: in 2025 the former Kirkland's became The Brand House Collective, managing a portfolio that includes Kirkland's Home plus Bed Bath & Beyond, buybuy BABY, and Overstock, and converting its stores into small Bed Bath & Beyond Home shops. It began in 1966, when cousins Carl and Robert Kirkland opened gift shops in Tennessee selling affordable home accessories. Fun fact: co-founder Robert Kirkland later helped create Discovery Park of America, a museum in rural Tennessee.