Lemonade, Inc.
An app-based insurance company that uses artificial intelligence instead of human brokers, letting customers get renters, homeowners, pet, car, and life coverage through a smartphone — claims are often settled in seconds after recording a quick video. It was founded in 2015 by two insurance outsiders, Daniel Schreiber and Shai Wininger, the co-creator of Fiverr, who wanted to turn the "necessary evil" of insurance into something friendlier. The name plays on turning a lemon into lemonade, and unclaimed premiums are donated to charities chosen by policyholders.
Sold 4.87M
Granted 1.01M
Granted 1.01M · Sold 135.7K
Sold 12.0K
Granted 90.0K · Bought 30.0K · Sold 135.3K
Granted 399.9K · Sold 194.9K
Granted 189.0K · Sold 53.6K
Granted 14.4K · Bought 42.3K
Granted 156.9K · Sold 148.0K
Granted 27.2K
Granted 27.2K · Sold 4.2K
Granted 9.2K
Granted 6.2K
Granted 6.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| SoftBank Group Capital Ltd10% owner · 29 transactions | -40.7% | 7.11Mas of May 2025 | — | — | 4.87M |
| Wininger ShaiPresident, Director · 3 transactions | +30.6% | 4.42M | 1.01M | — | — |
| Schreiber Daniel A.Chief Executive Officer, Director · 6 transactions | -6% | 2.54M | 1.01M | — | 135.7K |
| Eisenberg Michael ADirector · 3 transactions | -40.9% | 1.17M | — | — | 12.0K |
| Bixby Timothy EChief Financial Officer · 41 transactions | — | 531.8K | 90.0K | 30.0K | 135.3K |
| Eckstein AdinaChief Operating Officer · 40 transactions | +159.5% | 333.5K | 399.9K | — | 194.9K |
| Prosor MayaChief Business Officer · 14 transactions | — | 216.9K | 189.0K | — | 53.6K |
| Angelidis-Smith MariaDirector · 7 transactions | — | 110.5K | 14.4K | 42.3K | — |
| Peters John SheldonChief Insurance Officer · 36 transactions | +28.2% | 81.4K | 156.9K | — | 148.0K |
| Haj-Yehia SamerDirector · 4 transactions | — | 27.2K | 27.2K | — | — |
| Schwartz DebraDirector · 5 transactions | — | 24.4K | 27.2K | — | 4.2K |
| Nyatta Mwashuma KamataDirector · 1 transaction | +66.1% | 23.2Kas of Jun 2024 | 9.2K | — | — |
| Ratanchandani PrashantDirector · 2 transactions | — | 6.2K | 6.2K | — | — |
| Seeley GeoffDirector · 2 transactions | — | 6.0K | 6.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -5.48M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.