LEVI

Levi Strauss & Co.

A maker of denim and apparel, Levi Strauss & Co. is best known for the Levi's brand — including the iconic 501 jeans — sold through its own stores, online, and at retailers in around 120 countries, alongside athleisure label Beyond Yoga. The company traces to 1853, when Bavarian immigrant Levi Strauss opened a dry goods business in San Francisco during the Gold Rush; in 1873 he teamed with tailor Jacob Davis to patent the riveted work pants that became blue jeans, with the famous copper rivets inspired by horse blankets.