Levi Strauss & Co.
A maker of denim and apparel, Levi Strauss & Co. is best known for the Levi's brand — including the iconic 501 jeans — sold through its own stores, online, and at retailers in around 120 countries, alongside athleisure label Beyond Yoga. The company traces to 1853, when Bavarian immigrant Levi Strauss opened a dry goods business in San Francisco during the Gold Rush; in 1873 he teamed with tailor Jacob Davis to patent the riveted work pants that became blue jeans, with the famous copper rivets inspired by horse blankets.
Sold 7.72M
Sold 1.89M
Sold 3.38M
Sold 600.0K
Sold 2.17M
Sold 2.26M
Sold 1.85M
Granted 1.74M · Sold 1.70M
Granted 7.1K · Sold 6.07M
Sold 2.36M
Sold 1.06M
Granted 73.3K
Granted 64.3K · Sold 904.2K
Sold 1.35M
Granted 1.24M
Granted 221.9K · Sold 372.6K
Granted 157.8K · Sold 295.3K
Granted 107.6K
Granted 73.6K
Granted 214.3K
Granted 80.1K · Sold 50.0K
Granted 67.0K
Granted 47.7K · Sold 123.8K
Granted 851.6K · Sold 1.44M
Granted 34.0K
Sold 40.0K
Granted 76.7K · Sold 29.1K
Granted 293.4K · Sold 149.6K
Granted 66.7K · Bought 5.5K
Granted 110.8K · Sold 277.6K
Granted 135.2K · Sold 29.5K
Granted 92.7K · Sold 168.4K
Granted 312.6K · Sold 442.4K
Sold 38.9K
Granted 69.1K
Granted 57.5K
Granted 45.8K
Granted 57.4K · Sold 8.6K
Granted 32.2K · Sold 15.9K
Granted 58.3K · Sold 44.5K
Granted 31.3K
Granted 22.7K
Granted 20.3K
Granted 10.5K
Granted 79.6K · Sold 103.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Haas Miriam L10% owner · 37 transactions | — | 82.77M | — | — | 7.72M |
| Haas Margaret E.10% owner · 74 transactions | — | 55.51M | — | — | 1.89M |
| Haas Robert D.10% owner · 79 transactions | — | 35.85M | — | — | 3.38M |
| Peter E. Haas Jr. Family Fund10% owner · 12 transactions | — | 23.77M | — | — | 600.0K |
| Haas Daniel S.10% owner · 86 transactions | — | 20.33M | — | — | 2.17M |
| Haas Bradley J.10% owner · 162 transactions | — | 17.42M | — | — | 2.26M |
| Haas Jennifer C.10% owner · 150 transactions | — | 15.53M | — | — | 1.85M |
| Bergh Charles VExecutive Vice Chair, Director · 73 transactions | — | 8.51Mas of Mar 2024 | 1.74M | — | 1.70M |
| Haas Peter E. Jr.10% owner · 68 transactions | — | 7.53Mas of Jan 2024 | 7.1K | — | 6.07M |
| Eisenhardt Elizabeth H10% owner · 207 transactions | — | 4.61Mas of Jul 2021 | — | — | 2.36M |
| MTB Illiquid LLC10% owner · 2 transactions | — | 4.23Mas of Apr 2021 | — | — | 1.06M |
| Prime Joshua EDirector · 32 transactions | — | 3.24M | 73.3K | — | — |
| Friedman David ADirector · 95 transactions | — | 1.46Mas of Apr 2025 | 64.3K | — | 904.2K |
| Haas Walter J +1 co-filer10% owner · 50 transactions | — | 1.04Mas of Nov 2019 | — | — | 1.35M |
| Gass MichellePresident & CEO, Director · 13 transactions | — | 791.1K | 1.24M | — | — |
| Jaffe SethEVP & Chief Legal Officer · 70 transactions | — | 414.3Kas of May 2023 | 221.9K | — | 372.6K |
| Love David SievewrightEVP & Pres Asia Mid E & Africa · 20 transactions | — | 333.6Kas of Jan 2021 | 157.8K | — | 295.3K |
| Eckert RobertDirector · 37 transactions | — | 323.2K | 107.6K | — | — |
| Beraud JillDirector · 37 transactions | — | 195.6K | 73.6K | — | — |
| Flore GianlucaEVP & Chief Commercial Officer · 7 transactions | — | 183.6K | 214.3K | — | — |
| Alstead TroyDirector · 38 transactions | — | 183.1K | 80.1K | — | 50.0K |
| Fleischer Spencer CDirector · 32 transactions | — | 181.0Kas of Aug 2025 | 67.0K | — | — |
| Pineda Patricia SalasDirector · 29 transactions | — | 174.0Kas of Nov 2023 | 47.7K | — | 123.8K |
| Singh Harmit JEVP & Chief Fin. & Growth Ofc. · 56 transactions | — | 148.8K | 851.6K | — | 1.44M |
| Neal Stephen CDirector · 8 transactions | — | 143.7Kas of Feb 2021 | 34.0K | — | — |
| Gowans JasonEVP and CDTO · 2 transactions | — | 133.6K | — | — | 40.0K |
| Ming Jenny JDirector · 37 transactions | — | 133.1K | 76.7K | — | 29.1K |
| O'Neill Elizabeth TEVP & Chief Operations Officer · 40 transactions | — | 130.3Kas of Jan 2025 | 293.4K | — | 149.6K |
| McCormick Christopher JDirector · 37 transactions | — | 128.1K | 66.7K | 5.5K | — |
| Rosen MarcEVP & President, LSA · 26 transactions | — | 109.8Kas of Mar 2021 | 110.8K | — | 277.6K |
| Jedrzejek DavidSVP and General Counsel · 28 transactions | — | 106.1K | 135.2K | — | 29.5K |
| Bagattini RoyEVP & President, Americas · 14 transactions | — | 102.6Kas of Feb 2020 | 92.7K | — | 168.4K |
| Ellison Seth M.EVP & Chief Commercial Officer · 59 transactions | — | 101.6Kas of Jan 2023 | 312.6K | — | 442.4K |
| Hillman KarynEVP and Chief Product Officer · 1 transaction | — | 91.5K | — | — | 38.9K |
| Garten YaelDirector · 32 transactions | — | 69.1K | 69.1K | — | — |
| Rodgers ElliottDirector · 45 transactions | — | 59.9K | 57.5K | — | — |
| Davis Timothy JosephSVP, Global Controller · 4 transactions | — | 45.8K | 45.8K | — | — |
| Stirling LisaGlobal Controller · 26 transactions | — | 44.9Kas of Jul 2025 | 57.4K | — | 8.6K |
| Layney TracyEVP and Chief HR Officer · 6 transactions | — | 40.4Kas of Apr 2024 | 32.2K | — | 15.9K |
| Brockett GavinSr VP, Global Controller, PAO · 19 transactions | — | 36.0Kas of Feb 2021 | 58.3K | — | 44.5K |
| Marberger David SDirector · 12 transactions | — | 31.3K | 31.3K | — | — |
| Patrick ArtemisDirector · 9 transactions | — | 22.7K | 22.7K | — | — |
| Geballe Daniel WDirector · 6 transactions | — | 20.3K | 20.3K | — | — |
| Jones Jeffrey J IIDirector · 4 transactions | — | 10.5K | 10.5K | — | — |
| Sey Jennifer A.Brand President · 16 transactions | — | 6.0Kas of Feb 2022 | 79.6K | — | 103.2K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -36.93M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.