LYLT

Loyalty Ventures Inc.

A loyalty-program operator that runs the AIR MILES reward scheme in Canada and BrandLoyalty, which designs data-driven loyalty marketing for grocers and retailers. It was spun off from the financial-services firm Alliance Data Systems in 2021. Its AIR MILES program dates back to 1992, when it launched as a coalition reward scheme where shoppers collect miles from a wide range of everyday purchases.