LYFT

Lyft, Inc.

A ride-hailing company whose mobile app connects passengers with nearby drivers using their own cars, and which also offers bike and scooter rentals in many cities. It began in 2007 as Zimride, a long-distance carpooling service founded by Logan Green and John Zimmer, inspired by shared-ride culture Green saw in Zimbabwe. In 2012 the founders launched a new on-demand service called Lyft, whose early drivers famously strapped fuzzy pink mustaches to their car grilles to signal a friendly ride — a look that became the company's signature before it rebranded fully in 2013.