A grocery technology company best known as Instacart, it runs an online marketplace that delivers and picks up groceries from thousands of retail banners across North America, using hundreds of thousands of shoppers. It also sells software to retailers (the Instacart Enterprise platform) and first-party data-driven advertising to brands. Founder Apoorva Mehta started it in 2012 after his own empty fridge frustrated him, naming the service "Instacart" for an instant cart; he reportedly won a Y Combinator meeting by delivering beer through the app. Its smart Caper Carts and Carrot-branded shelf tags help digitize the in-store shopping experience.
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 6 months: -526.8K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.