LEDR

Market Leader, Inc.

A maker of software for real estate agents and brokerages, Market Leader provides customer relationship management (CRM) tools, lead generation, and marketing services that help professionals find and manage home buyers and sellers. Founded in 1999 in Bellevue, Washington, it began life as HouseValues, a site that drew in sellers by offering free online estimates of their home's worth — and it still keeps HouseValues as a core product brand. The company was later acquired by Trulia, and today its tools remain a fixture in the real estate tech world.