A global toy and family entertainment company, Mattel makes beloved brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, Masters of the Universe, UNO, and MEGA. It was founded in 1945 in Los Angeles by Harold "Matt" Matson, Elliot Handler, and Ruth Handler, who combined "Matt" and "El" from the founders' names to create the company name. Fun fact: the Barbie doll, launched in 1959, was named after Ruth Handler's daughter Barbara, and Barbie's boyfriend Ken was named after the Handlers' son Kenneth.
Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Stanichi, previously Executive Vice President and Chief Global Brand Officer, will oversee brand and business strategy, marketing, consumer insights, and product design, reporting to CEO Ynon Kreiz.
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On July 29, 2026, Roberto Stanichi was promoted to President, Chief Marketing and Brand Officer of Mattel, Inc., effective immediately.
In connection with the promotion, Stanichi will receive an annual base salary of $900,000 and a 2026 MIP target award of 100% of base salary (max 200%).
He will receive two special stock grants on July 31, 2026: an incremental grant of $1,900,000 (50% RSUs, 50% PSUs) and a promotion grant of $2,000,000 in RSUs.
Beginning in 2027, his annual target stock grant value will increase to $3,000,000, subject to Compensation Committee approval.
5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · 7.01 Regulation FD Disclosure · 9.01 Financial Statements and Exhibits
Mattel shareholders approve 2026 Restatement of 2010 Equity Plan at annual meeting
The 2026 Restatement increases the share reserve by 2,155,000 shares and extends the plan termination date to March 19, 2036.
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At the May 28, 2026 annual meeting, Mattel shareholders approved the 2026 Restatement of the 2010 Equity and Long-Term Compensation Plan, effective May 28, 2026.
All ten director nominees were elected, including Ynon Kreiz and Dawn Ostroff, with votes cast for each.
Shareholders ratified PricewaterhouseCoopers LLP as independent auditor for 2026 and approved executive compensation on an advisory basis.
The full Restated Plan is filed as Exhibit 10.1 to the 8-K.
5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · 5.07 Submission of Matters to a Vote of Security Holders · 9.01 Financial Statements and Exhibits
Mattel reports Q1 2026 net sales of $862 million, up 4% as reported.
Reported gross margin was 44.9%, down 450 basis points; adjusted gross margin was 45.1%, down 450 basis points.
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Net sales were $862 million, up 4% as reported and 1% in constant currency versus prior year.
Reported operating loss was $103 million, compared to a loss of $53 million; adjusted operating loss was $70 million, compared to a loss of $8 million.
Reported net income was $61 million, versus a loss of $40 million; reported EPS was $0.20, versus a loss of $0.12 per share.
2026 guidance unchanged except recasting adjusted operating income and adjusted EPS to exclude amortization of acquired intangible assets; adjusted operating income guidance is $580-$630 million and adjusted EPS is $1.27-$1.39.
2.02 Results of Operations and Financial Condition · 9.01 Financial Statements and Exhibits
Mattel announces Steve Totzke to step down as President and CCO; Sanjay Luthra to succeed as CCO
Effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer of Mattel, Inc.
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Sanjay Luthra, currently EVP and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Totzke as Chief Commercial Officer, reporting to CEO Ynon Kreiz.
Totzke will serve as Executive Advisor and President, Strategic Transition from May 1, 2026 through December 31, 2026, with the same compensation terms and conditions.
Totzke will receive severance payments, benefits, and accelerated vesting of certain equity awards upon his departure, per the Separation Agreement dated April 7, 2026.
The company issued a press release on April 7, 2026, announcing the leadership change.
5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · 7.01 Regulation FD Disclosure · 9.01 Financial Statements and Exhibits
The notes were issued under an indenture with U.S. Bank Trust Company, National Association, as trustee.
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On November 17, 2025, Mattel issued $600,000,000 aggregate principal amount of 5.000% Senior Notes due 2030.
Net proceeds, with cash on hand, were used to redeem all outstanding 3.375% Senior Notes due 2026 and pay related fees.
The notes mature on November 17, 2030, with interest paid semi-annually on May 17 and November 17.
Holders can require repurchase at 101% of principal upon a Change of Control Triggering Event.
1.01 Entry into a Material Definitive Agreement · 2.03 Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · 9.01 Financial Statements and Exhibits