FIZZ

National Beverage Corp.

A beverage maker behind a stable of familiar drinks, National Beverage Corp. produces the fizzy sparkling waters of LaCroix along with Shasta sodas, Rip It energy drinks, and Everfresh juices sold in stores across the country. Its chief executive Nick Caporella created the company in 1985 as a defensive shell to shield his telecom firm from a hostile takeover, and later acquired the LaCroix brand, which a Wisconsin brewery launched in 1980 as an "anti-Perrier." The water's name is a play on La Crosse and the nearby St. Croix River, and it's pronounced "la-croy."

No Schedule 13D or 13G filings recorded.