Natural Grocers by Vitamin Cottage, Inc.
A specialty grocer selling organic produce, natural groceries, vitamins, and body care. Founded in 1955 as a door-to-door operation called "The Builder's Foundation," Margaret and Philip Isely sold whole-grain bread and nutrition books before opening their first store in a converted cottage-style house in Colorado — which is how the quirky name "Vitamin Cottage" was born. Every piece of produce they carry is USDA-certified organic, and the chain now spans stores across many states.
Granted 4.35M · Bought 22.9K · Sold 1.30M
Granted 4.31M · Sold 1.20M
Granted 1.89M · Bought 16.0K · Sold 696.4K
Sold 259.2K
Sold 271.2K
Sold 276.8K
Granted 1.58M · Bought 10.0K · Sold 706.2K
Sold 259.2K
Granted 12.7K · Bought 1.4K
Granted 193.3K · Sold 41.5K
Granted 59.8K · Bought 10.5K
Granted 51.2K · Bought 10.5K
Granted 28.0K · Bought 12.5K
Granted 20.4K
Granted 97.2K · Bought 4.0K · Sold 193.7K
Granted 5.0K · Sold 286.6K
Sold 124.9K
Granted 5.0K
Bought 480
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Isely KemperChairman & Co-President, Director · 24 transactions | — | 6.91Mas of Nov 2021 | 4.35M | 22.9K | 1.30M |
| Isely ZephyrCo-President, Director · 13 transactions | — | 3.74Mas of Dec 2021 | 4.31M | — | 1.20M |
| Isely ElizabethExecutive Vice President, Director · 19 transactions | — | 3.13Mas of Nov 2021 | 1.89M | 16.0K | 696.4K |
| Isely Lucas13D Group Member · 9 transactions | — | 2.22Mas of Jul 2012 | — | — | 259.2K |
| Isely Guy13D Group Member · 14 transactions | — | 1.70Mas of Dec 2021 | — | — | 271.2K |
| Isely Mariah C.13D Group Member · 14 transactions | — | 1.70Mas of Dec 2021 | — | — | 276.8K |
| Isely HeatherExecutive Vice President, Director · 14 transactions | — | 1.62Mas of Dec 2021 | 1.58M | 10.0K | 706.2K |
| LaRock & Luke Isely Trust +2 co-filers13D Group Member · 6 transactions | — | 1.04Mas of Jul 2012 | — | — | 259.2K |
| Isely Raquel M.13D Group Member · 48 transactions | — | 116.1K | 12.7K | 1.4K | — |
| Dissinger ToddChief Financial Officer · 59 transactions | — | 90.6Kas of Dec 2024 | 193.3K | — | 41.5K |
| Halle RichardCFO · 21 transactions | — | 66.7Kas of Mar 2025 | 59.8K | 10.5K | — |
| Cerkovnik EdwardDirector · 20 transactions | — | 61.7K | 51.2K | 10.5K | — |
| Campbell Michael TDirector · 12 transactions | — | 40.5Kas of Mar 2020 | 28.0K | 12.5K | — |
| Rooney David C.Director · 6 transactions | — | 20.4K | 20.4K | — | — |
| Buffa SandraDirector · 27 transactions | — | 13.6K | 97.2K | 4.0K | 193.7K |
| Isely Charity13D Group Member · 27 transactions | — | 10.7K | 5.0K | — | 286.6K |
| Isely Lark13D Group Member · 23 transactions | — | 4.2Kas of Aug 2025 | — | — | 124.9K |
| Linnane Robert13D Group Member · 4 transactions | — | 3.8K | 5.0K | — | — |
| Andueza Anthony13D Group Member · 1 transaction | — | 317as of Aug 2012 | — | 480 | — |
| Eivc 2, LLC +3 co-filers13D Group Member · 8 transactions | — | 0as of Dec 2020 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -5.52M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.