OLPX

Olaplex Holdings, Inc.

A maker of bond-building hair care products that repair damaged strands, Olaplex sells treatments, shampoos and conditioners (like its No. 3 Hair Perfector and No. 0 Intensive Bond Building Treatment) used by salon professionals and everyday consumers. Founded in 2014 by beauty-industry veteran Dean Christal and his wife Darcy, the brand grew from a "happy accident" when a silicone alternative Christal was developing led chemists to a molecule that reconnects broken hair bonds. The name blends "Ola" (a nod to a molecule) with "plex," the hair-world shorthand for a complex of ingredients working together.