OLO

Olo Inc.

A maker of behind-the-scenes digital ordering software for restaurants, Olo powers the online and app-based ordering, delivery, and payments that let diners order takeout from their favorite chains. Founded in 2005 by Noah Glass in New Haven, Connecticut, it began life as GoMobo, a service that let busy commuters text a number to pre-order coffee and skip the line—years before smartphones. It later renamed itself Olo, short for "online ordering," and pivoted to run quietly in the background for restaurant brands across the country.