OPRX

Optimizerx Corp

A maker of digital health tools that connect drugmakers with doctors and patients inside the electronic health record (EHR) software clinicians already use. Its platform lets pharmaceutical brands send doctors practical messages at the moment of prescribing—covering new therapies, medication adherence, and copay assistance. Founded in 2006 by entrepreneur David A. Harrell, the company got its name from its mission to "optimize" the prescription (Rx) process, and it grew out of an earlier firm renamed in 2008. Its point-of-care messaging appears in thousands of EHR and e-prescribing systems used across the country.