Apple Inc.
A maker of consumer electronics and digital services, Apple designs the iPhone, Mac, iPad, Apple Watch, and AirPods, and runs platforms like the App Store, Apple Pay, and Apple Card that people use daily around the world. It started in 1976 when Steve Jobs and Steve Wozniak built their first computer, the Apple I, with funding from selling a minibus and a calculator. The name came from Jobs, then on a fruitarian diet, who wanted something "fun and spirited" — sparking a long trademark tussle with the Beatles' Apple Records.
Granted 120.0K
Granted 554.2K · Sold 1.40M
Granted 13.79M · Sold 6.60M
Granted 156.7K
Granted 257.0K · Sold 285.4K
Granted 1.14M · Sold 417.8K
Granted 4.75M · Sold 2.44M
Granted 2.75M · Sold 2.16M
Granted 2.74M · Sold 1.48M
Granted 2.06M · Sold 996.9K
Granted 500.3K
Granted 1.85M · Sold 764.2K
Granted 2.15M · Sold 912.0K
Granted 689.0K · Bought 300 · Sold 557.8K
Granted 1.65M · Sold 778.7K
Granted 174.1K · Sold 131.5K
Granted 1.10M · Sold 695.6K
Granted 1.60M · Sold 1.40M
Granted 26.1K
Granted 75.0K · Sold 35.0K
Granted 3.28M · Sold 1.54M
Granted 185.5K · Sold 150.0K
Granted 22.7K · Bought 3.8K
Granted 1.19M · Sold 535.4K
Granted 408.1K · Sold 224.9K
Granted 432.3K · Sold 301.3K
Granted 50.0K · Sold 40.0K
Granted 12.3K · Bought 4.5K
Granted 2.0K · Sold 1.4K
Granted 17.3K
Granted 33.5K
Granted 90.3K · Sold 4.3K
Granted 1.06M · Sold 522.5K
Granted 250.0K · Sold 112.3K
Granted 206.1K · Sold 129.5K
Granted 223.4K · Sold 245.6K
Granted 43.8K · Sold 10.3K
Granted 8.6K
Granted 80.1K · Sold 37.0K
Granted 6.8K
Granted 1.32M · Sold 891.4K
Granted 2.8K
Granted 5.0K
Granted 19.0K · Sold 8.0K
Granted 250.0K · Sold 158.5K
Granted 152.5K · Bought 9.1K · Sold 159.1K
Bought 10.0K
Granted 256.5K · Sold 144.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Jobs Steven PChief Executive Officer, Director · 2 transactions | — | 5.55Mas of Aug 2007 | 120.0K | — | — |
| Levinson Arthur DDirector · 89 transactions | — | 3.76M | 554.2K | — | 1.40M |
| Cook Timothy DChief Executive Officer, Director · 546 transactions | — | 3.34M | 13.79M | — | 6.60M |
| Khan SabihCOO · 4 transactions | — | 2.14M | 156.7K | — | — |
| Gore Albert JrDirector · 24 transactions | — | 469.0Kas of Feb 2024 | 257.0K | — | 285.4K |
| Federighi CraigSenior Vice President · 62 transactions | — | 419.9Kas of Aug 2018 | 1.14M | — | 417.8K |
| Williams Jeffrey ECOO · 278 transactions | — | 392.5Kas of Apr 2025 | 4.75M | — | 2.44M |
| Johnson Ronald BSenior Vice President · 119 transactions | — | 382.9Kas of Oct 2010 | 2.75M | — | 2.16M |
| Schiller Philip WSenior Vice President · 285 transactions | — | 313.7Kas of Apr 2018 | 2.74M | — | 1.48M |
| Cue Eduardo HSenior Vice President · 87 transactions | — | 292.4Kas of Apr 2018 | 2.06M | — | 996.9K |
| Tamaddon SinaSenior Vice President · 5 transactions | — | 290.8Kas of Jun 2009 | 500.3K | — | — |
| Sewell D BruceSVP, Gen'l Counsel, Secretary · 77 transactions | — | 235.2Kas of Oct 2017 | 1.85M | — | 764.2K |
| Adams Katherine L.SVP, GC and Secretary · 101 transactions | — | 175.4K | 2.15M | — | 912.0K |
| Fadell AnthonySenior Vice President · 195 transactions | — | 149.1Kas of Oct 2008 | 689.0K | 300 | 557.8K |
| O'Brien DeirdreSenior Vice President · 76 transactions | — | 146.5K | 1.65M | — | 778.7K |
| Srouji JohnySenior Vice President · 42 transactions | — | 137.6Kas of Aug 2018 | 174.1K | — | 131.5K |
| Serlet BertrandSenior Vice President · 157 transactions | — | 111.3Kas of Feb 2011 | 1.10M | — | 695.6K |
| Tevanian AvadisSenior Vice President · 132 transactions | — | 111.0Kas of Apr 2006 | 1.60M | — | 1.40M |
| Sugar Ronald DDirector · 16 transactions | — | 110.6K | 26.1K | — | — |
| Mansfield Robert LSenior Vice President · 8 transactions | — | 110.6Kas of Jun 2013 | 75.0K | — | 35.0K |
| Maestri LucaSenior Vice President, CFO · 170 transactions | — | 107.8Kas of Oct 2024 | 3.28M | — | 1.54M |
| Jung AndreaDirector · 23 transactions | — | 77.7K | 185.5K | — | 150.0K |
| Wagner SusanDirector · 18 transactions | — | 69.8K | 22.7K | 3.8K | — |
| Ahrendts Angela JSenior Vice President · 71 transactions | — | 66.3Kas of Oct 2018 | 1.19M | — | 535.4K |
| Mansfield Robert JSenior Vice President · 29 transactions | — | 64.5Kas of Mar 2012 | 408.1K | — | 224.9K |
| Forstall Scott JSenior Vice President · 34 transactions | — | 61.3Kas of Apr 2012 | 432.3K | — | 301.3K |
| York Jerome BDirector · 5 transactions | — | 60.0Kas of Oct 2009 | 50.0K | — | 40.0K |
| Iger Robert ADirector · 14 transactions | — | 50.6Kas of Feb 2019 | 12.3K | 4.5K | — |
| Borders BenPrincipal Accounting Officer · 6 transactions | — | 38.7K | 2.0K | — | 1.4K |
| Bell James ADirector · 11 transactions | — | 38.5Kas of Feb 2024 | 17.3K | — | — |
| Cooperman DanielSVP, Gen'l Counsel, Secretary · 7 transactions | — | 38.0Kas of Jul 2009 | 33.5K | — | — |
| Newstead JenniferSVP, GC and Secretary · 7 transactions | — | 37.2K | 90.3K | — | 4.3K |
| Riccio Daniel J.Senior Vice President · 158 transactions | — | 36.5Kas of May 2018 | 1.06M | — | 522.5K |
| Rubinstein JonathanSenior Vice President · 6 transactions | — | 28.1Kas of Apr 2006 | 250.0K | — | 112.3K |
| Kondo ChrisPrincipal Accounting Officer · 82 transactions | — | 15.1K | 206.1K | — | 129.5K |
| Drexler Millard SDirector · 32 transactions | — | 14.1Kas of Feb 2015 | 223.4K | — | 245.6K |
| Parekh KevanSenior Vice President, CFO · 12 transactions | — | 13.4K | 43.8K | — | 10.3K |
| Lozano Monica CDirector · 6 transactions | — | 9.9K | 8.6K | — | — |
| Rafael BetsyVP, Corporate Controller · 59 transactions | — | 8.2Kas of Oct 2012 | 80.1K | — | 37.0K |
| Gorsky AlexDirector · 5 transactions | — | 6.8K | 6.8K | — | — |
| Oppenheimer PeterSenior Vice President, CFO · 232 transactions | — | 4.9Kas of Jan 2014 | 1.32M | — | 891.4K |
| Austin Wanda MDirector · 2 transactions | — | 2.8K | 2.8K | — | — |
| Browett JohnSenior Vice President · 2 transactions | — | 2.8Kas of Oct 2012 | 5.0K | — | — |
| Papermaster Mark DSenior Vice President · 7 transactions | — | 2.7Kas of Jul 2010 | 19.0K | — | 8.0K |
| Heinen Nancy RSenior Vice President · 65 transactions | — | 2.6Kas of May 2006 | 250.0K | — | 158.5K |
| Campbell William VDirector · 172 transactions | — | 2.5Kas of Feb 2014 | 152.5K | 9.1K | 159.1K |
| Schmidt Eric EDirector · 5 transactions | — | 2.3Kas of Sep 2006 | — | 10.0K | — |
| Ive Jonathan PSenior Vice President · 39 transactions | — | 414as of Jul 2009 | 256.5K | — | 144.0K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -26.23M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.