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Pandora Media LLC

An internet radio service that plays personalized stations based on its Music Genome Project, where trained musicologists break songs into hundreds of musical "genes" like rhythm and harmony to find similar tracks for listeners. Founded in 2000 as Savage Beast Technologies by Tim Westergren, Will Glaser, and Jon Kraft, it rebranded as Pandora in 2005 and was acquired by SiriusXM in 2019. The name nods to Pandora's Box of Greek myth, and the founders modeled their project on the Human Genome Project—mapping the DNA of music.