A chain of low-cost gyms built around the idea that working out shouldn't be intimidating. Planet Fitness runs thousands of clubs across the US and beyond, welcoming casual exercisers with its trademarked "Judgement Free Zone" atmosphere and famously sounding a "Lunk Alarm" siren to discourage grunting and dropped weights. It was founded in 1992 in Dover, New Hampshire, when brothers Michael and Marc Grondahl bought a struggling Gold's Gym franchise and reinvented it as a friendlier, cheaper alternative. The free-pizza tradition began in 1999 when a Concord, New Hampshire club ordered pies for members after a hot-water outage — a gesture that became a national monthly ritual.
Fitzgerald Thomas J IIIChief Financial Officer · 6 transactions
-72%
5.8K
23.4K
—
16.8K
Beard, Stephen W.Director · 3 transactions
—
2.8K
2.8K
—
—
Singh Harmit JDirector · 3 transactions
—
2.6K
2.6K
—
—
Sudhanshu PriyadarshiCFO & President, International · 1 transaction
—
0
92.8K
—
—
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -1.05M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.