Planet Fitness, Inc.
A chain of low-cost gyms built around the idea that working out shouldn't be intimidating. Planet Fitness runs thousands of clubs across the US and beyond, welcoming casual exercisers with its trademarked "Judgement Free Zone" atmosphere and famously sounding a "Lunk Alarm" siren to discourage grunting and dropped weights. It was founded in 1992 in Dover, New Hampshire, when brothers Michael and Marc Grondahl bought a struggling Gold's Gym franchise and reinvented it as a friendlier, cheaper alternative. The free-pizza tradition began in 1999 when a Concord, New Hampshire club ordered pies for members after a hot-water outage — a gesture that became a national monthly ritual.
Sold 70.02M
Sold 70.02M
Granted 164.4K · Bought 5.0K · Sold 23.7K
Granted 140.3K · Bought 75.0K · Sold 5.76M
Granted 29.7K · Bought 25.0K · Sold 1.09M
Sold 750.0K
Granted 35.3K · Sold 25.0K
Granted 28.7K · Bought 5.0K
Granted 37.2K · Sold 7.4K
Granted 27.3K · Sold 11.6K
Granted 21.7K
Granted 16.0K · Bought 35.0K
Granted 23.9K · Sold 3.0K
Granted 18.1K
Granted 16.1K
Granted 15.1K
Granted 15.6K · Sold 10.6K
Granted 12.4K
Granted 10.5K · Bought 2.0K · Sold 600
Granted 9.4K
Granted 15.6K · Sold 6.3K
Granted 9.3K
Granted 8.3K
Granted 5.0K · Sold 111
Granted 42.1K · Bought 2.0K · Sold 16.8K
Granted 2.8K
Granted 2.6K
Granted 2.4K
Sold 70.02M
Sold 1.00M
Granted 92.8K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Esserman CharlesDirector, 10% owner · 11 transactions | — | 54.69Mas of May 2017 | — | — | 70.02M |
| LeComte PierreDirector, 10% owner · 11 transactions | — | 53.69Mas of May 2017 | — | — | 70.02M |
| Keating ColleenChief Executive Officer, Director · 9 transactions | — | 119.0K | 164.4K | 5.0K | 23.7K |
| Rondeau ChristopherDirector · 555 transactions | — | 91.4Kas of Jan 2024 | 140.3K | 75.0K | 5.76M |
| Lively Dorvin DPresident · 54 transactions | — | 82.4Kas of Aug 2021 | 29.7K | 25.0K | 1.09M |
| Moore Richard LCAO & General Counsel · 23 transactions | — | 70.1Kas of Nov 2017 | — | — | 750.0K |
| Spinelli Stephen JRDirector · 46 transactions | — | 34.8K | 35.3K | — | 25.0K |
| Rathke Frances GDirector · 45 transactions | — | 33.7K | 28.7K | 5.0K | — |
| Bode WilliamChief Operating Officer · 18 transactions | — | 30.1K | 37.2K | — | 7.4K |
| Simmons JenniferDiv President, Corp Stores · 21 transactions | — | 22.4Kas of Nov 2024 | 27.3K | — | 11.6K |
| McGuiness ShanePresident, Corporate Clubs · 2 transactions | — | 21.7Kas of Mar 2022 | 21.7K | — | — |
| Benson Craig RDirector · 14 transactions | — | 21.6K | 16.0K | 35.0K | — |
| Dunaway Cambria WDirector · 38 transactions | — | 20.9K | 23.9K | — | 3.0K |
| Roger Verghis ChackoChief Commercial Officer · 3 transactions | — | 18.1Kas of Apr 2019 | 18.1K | — | — |
| Anderson EnshallaDirector · 29 transactions | — | 16.1K | 16.1K | — | — |
| Tanco ChristopherDirector · 28 transactions | — | 15.1K | 15.1K | — | — |
| O'Donnell BrianSVP, Chief Accounting Officer · 18 transactions | — | 13.2Kas of Aug 2024 | 15.6K | — | 10.6K |
| Hymes EdwardPresident, COO · 2 transactions | — | 12.4Kas of Mar 2023 | 12.4K | — | — |
| Miller Craig JeffreyChief Digital & Information Of · 6 transactions | — | 11.9Kas of Mar 2021 | 10.5K | 2.0K | 600 |
| Acoca BernardDirector · 7 transactions | — | 9.4K | 9.4K | — | — |
| Berg David PDirector · 15 transactions | — | 9.3Kas of Apr 2020 | 15.6K | — | 6.3K |
| Povinelli BrianChief Marketing Officer · 5 transactions | — | 8.9K | 9.3K | — | — |
| Stasz JayChief Financial Officer · 3 transactions | — | 8.1K | 8.3K | — | — |
| Tucker JeremyChief Marketing Officer · 3 transactions | — | 6.2Kas of Mar 2022 | 5.0K | — | 111 |
| Fitzgerald Thomas J IIIChief Financial Officer · 13 transactions | — | 5.8K | 42.1K | 2.0K | 16.8K |
| Beard, Stephen W.Director · 3 transactions | — | 2.8K | 2.8K | — | — |
| Singh Harmit JDirector · 3 transactions | — | 2.6K | 2.6K | — | — |
| Sopkin RobChief Development Officer · 1 transaction | — | 2.4Kas of Apr 2018 | 2.4K | — | — |
| TSG PF Investment II L.L.C. +5 co-filers10% owner · 11 transactions | — | 0as of May 2017 | — | — | 70.02M |
| Grondahl MarcDirector · 32 transactions | — | 0as of Jan 2017 | — | — | 1.00M |
| Sudhanshu PriyadarshiCFO & President, International · 1 transaction | — | 0 | 92.8K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -218.63M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.