Proshares Trust
A registered investment company that issues exchange-traded funds (ETFs), ProShares Trust is best known for pioneering leveraged and inverse ETFs — funds that aim to deliver a multiple (like 2x or 3x) or the opposite of a market's daily move. Founded in 2006 by Michael Sapir and Louis Mayberg as an arm of the ProFunds Group, the firm spent years working with U.S. regulators to bring these once-niche strategies to everyday investors. Its famous UltraPro funds, including the widely traded TQQQ, carry the "Ultra" name as a nod to the amplified daily performance they seek.
ProShares UltraPro QQQ - 3x leveraged ETF tracking NASDAQ-100 Index
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