PRPL

Purple Innovation, Inc.

A maker of mattresses and sleep products built around a squishy, honeycomb-like material called the GelFlex Grid, which the company says keeps sleepers cool and supported. Founded in 2015 by brothers Tony and Terry Pearce — an aerospace engineer and a materials expert who spent two decades developing cushioning for medical devices and wheelchairs before turning to beds. The name comes from the material's purple color during manufacturing, and the brothers' "Mattress Max" machine made it possible to produce the grid affordably.