Purple Innovation, Inc.
A maker of mattresses and sleep products built around a squishy, honeycomb-like material called the GelFlex Grid, which the company says keeps sleepers cool and supported. Founded in 2015 by brothers Tony and Terry Pearce — an aerospace engineer and a materials expert who spent two decades developing cushioning for medical devices and wheelchairs before turning to beds. The name comes from the material's purple color during manufacturing, and the brothers' "Mattress Max" machine made it possible to produce the grid affordably.
Granted 663.7K · Bought 200.0K
Granted 109.6K
Granted 134.7K
Granted 87.1K
Granted 65.6K
Granted 54.7K
Bought 60.0K
Granted 41.2K · Bought 4.0K
Granted 36.0K
Granted 11.6K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Peterson Douglas ScottDirector · 7 transactions | — | 6.47Mas of Nov 2024 | — | — | — |
| DeMartini RobertChief Executive Officer, Director · 16 transactions | +315.9% | 1.00M | 663.7K | 200.0K | — |
| Haynor Eric ScottChief Operating Officer · 7 transactions | +72.5% | 260.8K | 109.6K | — | — |
| Vogensen Todd E.Chief Financial Officer · 8 transactions | — | 102.5K | 134.7K | — | — |
| Hutchings Jeffrey LayneChief Innovation Officer · 7 transactions | +886.6% | 96.9K | 87.1K | — | — |
| Roddy JackChief People Officer · 9 transactions | +219.8% | 85.8Kas of Mar 2025 | 65.6K | — | — |
| Kerby Jeffery ScottChief of Owned Retail · 10 transactions | +104.3% | 80.6K | 54.7K | — | — |
| Lucian Robert GerardChief Financial Officer · 1 transaction | — | 60.0K | — | 60.0K | — |
| Ulrich George TurnerPrincipal Accounting Officer · 15 transactions | +643.6% | 41.0K | 41.2K | 4.0K | — |
| McDermott TriciaChief Legal Officer · 2 transactions | — | 36.0Kas of Mar 2025 | 36.0K | — | — |
| Krausz KeiraChief Marketing Officer · 2 transactions | — | 6.8Kas of Mar 2024 | 11.6K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: +264.0K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.