Purple Innovation, Inc.
A maker of mattresses and sleep products built around a squishy, honeycomb-like material called the GelFlex Grid, which the company says keeps sleepers cool and supported. Founded in 2015 by brothers Tony and Terry Pearce — an aerospace engineer and a materials expert who spent two decades developing cushioning for medical devices and wheelchairs before turning to beds. The name comes from the material's purple color during manufacturing, and the brothers' "Mattress Max" machine made it possible to produce the grid affordably.
Granted 58.8K · Bought 31.56M
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| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Gray Adam +5 co-filersDirector, 10% owner · 25 transactions | — | 93.67Mas of Jun 2023 | 58.8K | 31.56M | — |
| Peterson Douglas ScottDirector · 8 transactions | — | 6.47Mas of Nov 2024 | 31.8K | — | — |
| DeMartini RobertChief Executive Officer, Director · 23 transactions | — | 1.00M | 854.2K | 250.0K | — |
| Haynor Eric ScottChief Operating Officer · 10 transactions | — | 260.8K | 122.2K | 138.6K | — |
| Dicamillo Gary TDirector · 5 transactions | — | 158.5Kas of Aug 2023 | 55.4K | 20.0K | — |
| McGarvey Casey KaleChief Legal Officer · 7 transactions | — | 108.4Kas of Jun 2023 | 8.4K | 100.0K | — |
| Vogensen Todd E.Chief Financial Officer · 8 transactions | — | 102.5K | 134.7K | — | — |
| Hutchings Jeffrey LayneChief Innovation Officer · 8 transactions | — | 96.9K | 96.9K | — | — |
| Zepf Paul JDirector · 3 transactions | — | 95.9Kas of Apr 2023 | 23.1K | 10.0K | — |
| Roddy JackChief People Officer · 16 transactions | — | 85.8Kas of Mar 2025 | 78.4K | 14.0K | — |
| Kerby Jeffery ScottChief of Owned Retail · 13 transactions | — | 80.6K | 54.7K | 39.4K | — |
| Hollingsworth ClaudiaDirector · 3 transactions | — | 73.6Kas of Jun 2023 | 49.7K | — | — |
| Darling Seth LaneDirector · 2 transactions | — | 65.8Kas of Jun 2023 | 31.8K | 17.0K | — |
| Lucian Robert GerardChief Financial Officer · 1 transaction | — | 60.0K | — | 60.0K | — |
| Kiedaisch Gary AlanDirector · 2 transactions | +14.4% | 55.4Kas of Mar 2022 | — | 30.0K | — |
| Pate R CarterDirector · 2 transactions | — | 48.7Kas of Jun 2023 | 31.8K | 16.9K | — |
| Zier Dawn M.Director · 3 transactions | — | 42.4Kas of Apr 2023 | 17.9K | 20.0K | — |
| Ulrich George TurnerPrincipal Accounting Officer · 19 transactions | — | 41.0K | 46.7K | 4.0K | — |
| McDermott TriciaChief Legal Officer · 2 transactions | — | 36.0Kas of Mar 2025 | 36.0K | — | — |
| Serow ErikaDirector · 1 transaction | — | 31.8Kas of Jun 2023 | 31.8K | — | — |
| Anthos PanoDirector · 4 transactions | — | 29.9Kas of Apr 2023 | 17.9K | 3.3K | — |
| Krausz KeiraChief Marketing Officer · 2 transactions | — | 6.8Kas of Mar 2024 | 11.6K | — | — |
| Legg John A.Chief Operating Officer · 2 transactions | -79.7% | 3.6Kas of Mar 2022 | 1.0K | — | — |
| Varni Patrice AnnChief Marketing Officer · 12 transactions | — | 3.2Kas of Oct 2022 | 4.6K | — | — |
| White Verdi Ray IIIChief Retail Officer · 2 transactions | -92% | 804as of Mar 2022 | 804 | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: +32.28M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.